As one of the latest Nielsen (2010) studies related to World Cup 2010 reveal, the most buzzed player in the social media is the Ivory Coast striker and star player Didier Drogba (3.40%). He is followed quite at a long distance by the Netherlands star Arjen Robben (1.60%), with Argentinean and world best player in 2009, Lionel Messi on the third spot (1.40%), and Portuguese playmaker Cristiano Ronaldo on the fourth position only (1.10%).
Without any doubt, social media is one of the hottest topics in marketing practice today. Both large and small businesses use it to leverage their marketing efforts. Benefits are obvious and they rely mainly on the “viral” characteristic that social media platforms enhance.
Google launched in the autumn of 2009 a new resource page called “Internet Stats” which “brings together the latest industry facts and insights” (Google Internet Stats, 2010).
Along with the rise of social networking sites, a new type of games emerged and found favorable grounds to develop. These are the so called social games, simple games that let people play with their friends on networking sites such as Facebook. (Gross, D., CNN, 2010)