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Operational performance

> Editorials

  • Online Advertising. What platform should I use, when and why?

    Online Advertising. What platform should I use, when and why?

    Nowadays, online advertising is a must have for any kind of organization. However, there is no such thing as two identical organizations, and while some might need brand awareness, some others might need direct selling. Based on the marketing strategy, your product type and your budget, you can chose which approach best suits your advertising […]Read More »

> Articles

  • 3 Steps to Excel in Lead Management Processing

    3 Steps to Excel in Lead Management Processing

      According to surveys done in Western Europe, the quality of leads is one of the main problems of marketing. Generating, measuring and acting upon leads is done through a business process known as “lead management”.Read More »

> News

  • The reporting difference between CPM Heaven and Excel Hell

    The reporting difference between CPM Heaven and Excel Hell

      Have you invested in expensive reporting systems yet your business users are still doing a considerable amount of “cut, copy and paste?” of information in order to create your Corporater Performance Management reports? Well, I have two words for you: Epic. Fail.Read More »

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