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Content marketing is an area of expertise where you may feel that you have to measure everything, otherwise you might be missing important information. However, as is usual with indicators, not all of them are necessarily relevant either all the time, or for all aspects of content marketing.
A recent study suggests that more than half of the Fortune 1000 companies still use the Balanced Scorecard, after over 20 years since it was brought into existence by researchers David Kaplan and Robert Norton.
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How would work affect your life if you stopped following all the typical rules: strict working hours, far-away offices, fixed salaries?
Measures the number of preventive controls put in place. Preventive controls aim to deter or prevent undesirable risk events from occurring.
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