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The starting point of a communication plan should be the company’s vision and objectives. We must ask ourselves why are we launching a communication plan and what do we expect to achieve as a result.
Measures the percentage of the target market accounted for by the business, from the overall existing market.
Measures the percentage of customers who are satisfied with the company’s overall service level (before, during and post-sale), out of the total number of customers surveyed.
Motivators are the key to any long-lasting, successful, future-oriented organization.
Measures the percentage of customers satisfied with the way their complaints were solved, from overall customers that have made a complaint.
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