Along with the technology age came the wave of social networking. And just how big is the wave in fact? How much do our daily activities depend on this flow of unrestrained Internet connections? People all over the world have begun to use the social networks available right from their beginning and today we find ourselves in a world were Facebook or Twitter are a common topic of discussion, no matter the context. Moreover, people are starting to replace the human relationships with the virtual ones, thus leaving themselves in the position where they cannot face the world unless via Internet.
The rise of the internet has led to the birth of the most prolific marketing stage in history: social media. Different from its predecessors by its vast reach, usability and availability, social media has changed the worldwide marketing stage. Any company has the ability to promote its products or services and more importantly, its brand, on a global stage instead of a national or regional one.
The latest Nielsen report provides some interesting data on how powerful is social media’s influence on consumer behavior both online and offline:
A new report on social media from Nielsen reveals that Facebook dominates the Top 5 Social Media Networks among U.S. users.
The most popular 5 Social Media Networks in 2011 are:
Fact: businesses are concerned to measure their success in social media. The question is how they can do it. So, how important is to have hundreds or thousands of “likes” if these “likes” fail to engage beyond their initial subscription?