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Strategy

> Editorials

  • Reducing cart abandonment rate – increasing revenue

    Reducing cart abandonment rate – increasing revenue

      One of the biggest problems of online retailers is cart abandonment rate. Let’s take an example: with a cart abandonment rate of 60%, a company loses 60% of its potential customers. How much would the revenue increase if the company captured those sales, instead of losing them?Read More »

> Articles

  • How to build a strategy map and increase business performance

    How to build a strategy map and increase business performance

    By identifying what differentiates it from its competitors, as well as by acknowledging its main capabilities, an organization can set the objectives that have to be attained in order to reach its vision. A performance-focused organization will formulate its objectives and map its strategy, in order to identify cause and effect links that turn assets […]Read More »

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