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Performance Magazine > Strategy

Strategy

> Editorials

  • Reducing cart abandonment rate – increasing revenue

    Reducing cart abandonment rate – increasing revenue

      One of the biggest problems of online retailers is cart abandonment rate. Let’s take an example: with a cart abandonment rate of 60%, a company loses 60% of its potential customers. How much would the revenue increase if the company captured those sales, instead of losing them?Read More »

> Articles

  • The AMC framework: assessing marketing agility in the tourism industry

    The AMC framework: assessing marketing agility in the tourism industry

    Marketing capabilities reflect how organizations enhance their ability to learn and leverage the market to respond to customer changes accurately and efficiently. Various stakeholder expectations have to be fulfilled, and the need to constantly be responsive to internal and external stimuli makes it even more difficult to direct organizations’ marketing efforts. Indeed, to adapt to […]Read More »

> News

  • Industry news: strategy and performance management updates in tourism

    Industry news: strategy and performance management updates in tourism

    Strategy and performance management updates in tourism: Learn how the travel and hospitality industries have been navigating the post-pandemic era so far.  IATA issues new report on safety performance The International Air Transport Association’s (IATA) 2021 safety performance data for the commercial airline industry reveals significant progress in key categories compared to both 2020 and […]Read More »

> Multimedia

  • Why play is essential for business [TED]

    Why play is essential for business [TED]

    You must continuously rethink your company’s strategy to succeed in today’s business environment. What is the key to long-term success? Watch strategist Martin Reeves in his TED talk as he presents the case …Read More »

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