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Strategy

> Editorials

  • Reducing cart abandonment rate – increasing revenue

    Reducing cart abandonment rate – increasing revenue

      One of the biggest problems of online retailers is cart abandonment rate. Let’s take an example: with a cart abandonment rate of 60%, a company loses 60% of its potential customers. How much would the revenue increase if the company captured those sales, instead of losing them?Read More »

> Articles

  • Internal Communication Strategy: Guiding Principles and Methods

    Internal Communication Strategy: Guiding Principles and Methods

    Strategy execution is jeopardized when the progress of employees curbs. When teams lose their edge, their contribution to fueling the execution of strategy fades. Progress may slow down and affect the process of achieving corporate objectives.  Among the many existing solutions, the focus will be on overhauling the internal communication strategies to convince employees of […]Read More »

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