Reducing cart abandonment rate – increasing revenue
![cart](https://www.performancemagazine.org/wp-content/uploads/Cart-Abandonment-Rate-01.jpg)
One of the biggest problems of online retailers is cart abandonment rate. Let’s take an example: with a cart abandonment rate of 60%, a company loses 60% of its potential customers. How much would the revenue increase if the company captured those sales, instead of losing them?