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Strategy

> Editorials

  • Reducing cart abandonment rate – increasing revenue

    Reducing cart abandonment rate – increasing revenue

      One of the biggest problems of online retailers is cart abandonment rate. Let’s take an example: with a cart abandonment rate of 60%, a company loses 60% of its potential customers. How much would the revenue increase if the company captured those sales, instead of losing them?Read More »

> Articles

  • Why are we so focused on strategy?

    Why are we so focused on strategy?

      You would be amazed to discover how often people talk about strategy and tactics nowadays. Yes, you read that right. These terms have become so important that it would be impossible not to encounter them if we talk about business, political and military conflicts,Read More »

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