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Strategy

> Editorials

  • The structure of a high performing landing page

    The structure of a high performing landing page

    In the previous articles about Online Audience Optimization, we discussed online strategy, the mobile user’s perspective and how to increase website performance. Now I think it’s time for a better picture of how to create a high performing landing page.
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> Articles

  • A question of time – Part I

    A question of time – Part I

    Does reducing the number of working hours improve performance? News that Sweden introduced the six-hour work day spread like wildfire and ignited the hopes of employees worldwide. Spending ten hours a week less at the job for the same paycheck without loss of productivity sounds brilliantly profitable. So now it’s time to talk about time: […]
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> News

  • Global Goals – how do they stack up?

    Global Goals – how do they stack up?

    In the last two decades, our world has seen massive improvements in the overall quality of life on Earth. Fewer armed conflicts, fewer battle-related deaths, more trading, communication and investment, according to the Uppsala University’s Conflict Data Program.
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