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Strategy

> Editorials

  • The structure of a high performing landing page

    The structure of a high performing landing page

    In the previous articles about Online Audience Optimization, we discussed online strategy, the mobile user’s perspective and how to increase website performance. Now I think it’s time for a better picture of how to create a high performing landing page.
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> Articles

  • 6 direct marketing tips for smaller organizations to boost your bottom line performance

    6 direct marketing tips for smaller organizations to boost your bottom line performance

    Direct marketing is a form of advertising based on different advertising channels. This allows business organizations to communicate directly with customers through various advertising techniques, including mobile text messaging, email, interactive consumer or business websites, online display ads, database marketing, fliers, catalog and much more. Having a direct, immediate response with your consumers, would give […]
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> News

  • Global Goals – how do they stack up?

    Global Goals – how do they stack up?

    In the last two decades, our world has seen massive improvements in the overall quality of life on Earth. Fewer armed conflicts, fewer battle-related deaths, more trading, communication and investment, according to the Uppsala University’s Conflict Data Program.
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