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Strategy

> Editorials

  • Reducing cart abandonment rate – increasing revenue

    Reducing cart abandonment rate – increasing revenue

      One of the biggest problems of online retailers is cart abandonment rate. Let’s take an example: with a cart abandonment rate of 60%, a company loses 60% of its potential customers. How much would the revenue increase if the company captured those sales, instead of losing them?Read More »

> Articles

  • How to Use Value Flow Analysis to Link Processes to Strategic Objectives

    How to Use Value Flow Analysis to Link Processes to Strategic Objectives

    The term value flow analysis is derived from the concept of value stream mapping, which is deeply rooted in activities relating to producing and delivering a product or a service to the customer. James Womack, Daniel Jones, and Daniel Roos first formulated the value stream concept in their book entitled ‘The Machine that Changed the […]Read More »

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