Get the opportunity to grow your influence by giving your products or services prime exposure with Performance Magazine.

If you are interested in advertising with Performance Magazine, leave your address below.

Advertise with us
Free Webinar

Guerilla Marketing Metrics – Nokia – The World’s Biggest Signpost

FacebooktwitterlinkedinFacebooktwitterlinkedin

The Right Direction in the Simplest Way
  • A signpost the size of two double decker buses
  • A 50 meter tall motorized crane, weighting 60 tonnes
  • A location: Potters Field, London
  • A time period: 16 October – 6 November 2009
Results
  • The World’s Biggest Signpost
  • 862 000 views of the installation just by walking over Tower Bridge alone
  • Increase by 129% of unique visitors to Nokia’s online navigation service
  • 29%  visitor returns on the navigation service page

References

The importance of learning from practice
Guerrilla Marketing Metrics - Heineken Italy Activation Campaign - AC Milan Real Madrid 21 October 2009
free

Tags: , , , , , ,

THE KPI INSTITUTE

The KPI Institute’s 2024 Agenda is now available! |  The latest updates from The KPI Institute |  Thriving testimonials from our clients |