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Guerilla Marketing Metrics – Nokia – The World’s Biggest Signpost

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The Right Direction in the Simplest Way
  • A signpost the size of two double decker buses
  • A 50 meter tall motorized crane, weighting 60 tonnes
  • A location: Potters Field, London
  • A time period: 16 October – 6 November 2009
Results
  • The World’s Biggest Signpost
  • 862 000 views of the installation just by walking over Tower Bridge alone
  • Increase by 129% of unique visitors to Nokia’s online navigation service
  • 29%  visitor returns on the navigation service page

References

The importance of learning from practice
Guerrilla Marketing Metrics - Heineken Italy Activation Campaign - AC Milan Real Madrid 21 October 2009
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