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Jacob Brix, Assistant Professor at the Aarhus University, School of Business and Social Science – Speaking about Innovation Management

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Through The KPI Institute’s presence at the 2014 PMA Conference, in Aarhus, Denmark, the PERFORMANCE Magazine team was able to access valuable insights, from some of the most highly skilled and experienced academics and practitioners, in the field of Performance Management.

High Performance Organizations, discussed with André de Waal, Associate Professor of Strategic Management at the Maastricht School of Management, Netherlands

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Being present at the 2014 PMA Conference, held in Aarhus, Denmark, the PERFORMANCE Magazine  team was able access valuable insights from some of the most highly skilled and experienced academics and practitioners in the field of Performance Management.

Strategy Communication and Risk Management as enablers of organizational success – Insights from Dr. Robert Kaplan

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A recent interview conducted by Bruno Aziza, Director – Worldwide Strategy Lead – Business Intelligence at Microsoft with Dr. Robert Kaplan “Baker Foundation Professor” at Harvard Business School, co-creator of the Balanced Scorecard concept, reveals several interesting insights on the key enablers of strategy execution and organizational success.

Guerrilla Marketing Metrics – Heineken Italy Activation Campaign – AC Milan Real Madrid 21 October 2009

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  • 1136 event participants
  • Over 1.5 million live TV spectators on SKY Sport
  • 10 million news TV spectators
  • Over 5 million unique visitors on the internet in the two weeks after the event
  • A wave of fan comments on blogs, forums and social networks….difficult to count.

1 smart guerrilla marketing campaign. The buzz goes on …

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