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Posts Tagged ‘Report Analysis’

How can world happiness impact the future?

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Imagine yourself climbing a ladder made out of ten steps. The highest step is, ideally, where you want to be in life. But at which step are you at this point? This is, roughly, the question whose answer is presented in the World Happiness Report, after surveying people in 158 nations. The point where you envision yourself to be on the ladder is your level of happiness. The higher you are up the ladder, the happier you are. Conversely, the closer to the ground you are, the lower your level of happiness is.

How social media sentiment influences companies

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Social media sentiment

In the last years, # Social platform users  is constantly increasing and the way information is shared has also changed. Pull media has quickly been replaced by push media, information like status updates, photos, comments, videos or new articles finds the user and all this represents the social media sentiment.  A good example is the New York Times, whose # Homepage visitors decreased 2 times over the last 2 years, but its overall traffic didn’t, as it comes from the “side door”, the social platforms.

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