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Longines launches revolutionary ski-boot data chip at Sölden



Once 2017 hits, the world of alpine skiing will be overwhelmed by exciting news that will mark the season and will be announced during the first stage of the FIS World Cup, which will take place in Sölden, Austria.

Long story short, Longines, the luxury watch company from Switzerland, will be ready to share with the rest of the world some information regarding their new timekeeping and data handling technology for the sport.

The Swiss company has been a major player in the alpine ski racing scene since 1933, surpassing challenges in the field of timekeeping and offering their highest level of expertise to measure a skier’s accomplishments.

This year, Longines is prepared to exceed the limits of timekeeping by bringing new performance data to the field, in the hopes of boosting spectators’ experience and improving the overall understanding of the sport for all alpine skiing fans.

What is the purpose of this technological innovation?

Just like with any new piece of sports-related technology, the main aim is to improve results. Such a trend has already been noticed in footballrugby and baseball.

In this particular case, the approach is quite simiar. Longines’ new innovation is comprised of a chip that is supplied with a radar and motion sensors. The chip is attached to the skier’s boot and the sensors facilitate real-time and continuous measurement of an athlete’s speed.

What is more, the sensors also enable the measurement of the acceleration and deceleration of the athlete’s speed, as well as the time it takes to reach 100 km/h and an analysis of the jumps.

Who can see this data?

Data is transmitted in the form of TV graphics and it can be seen by viewers at home, by those attending the competitions, and let’s not forget, by those who have most to gain from it – the athletes themselves. As a result of this new technological development, athletes will not only be able to keep track of their own progress, but through this instrument they can analyze it and constantly seek to improve.

If you are wondering when will such a marvel of measurement be introduced in the world of sports, you don’t have to wait too long.

This technological innovation in the area of timekeeping and data handling will be officially launched during the 2017 FIS Alpine World Ski Championships in St. Moritz (SUI), for which Longines is the Official Partner and the Official Watch.

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