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Posts Tagged ‘Data analysis’

6 key data quality dimensions: insights and practical application

Data Quality Dimensions

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One of the most common challenges faced by professionals in measuring performance is gathering data for key performance indicator (KPI) results, as indicated by 12% of respondents in The KPI Institute’s State of Strategy Management Practice 2022 Report. 

This is particularly important as the collected data is expected to be of high quality and “fit for their intended uses in operations, decision making, and planning,” according to the book “Modern Data Strategy,” by Mike Fleckenstein and Lorraine Fellows. Drawing from its advisory experience, The KPI Institute recommends employing the following data quality dimensions as a framework for assessing your data (see Figure 1).

Data Quality Dimensions

Figure 1. Data Quality Dimensions | Source: Certified KPI Professional training program

Overcoming issues with data quality dimensions

Figure 2 highlights a dataset that has encountered significant data quality issues. Through an initial audit, several faulty elements have been identified, revealing potential inaccuracies that could have an adverse impact.  This section presents approaches for effectively resolving these faulty elements to improve data reliability.

Figure 2. Sample quality troubled dataset | Source: The KPI Institute

A – Completeness: There is a missing value in the Actual Result column. One way to prevent this is to develop and utilize a data collection template that clearly outlines the necessary data fields. It is also important to regularly review the completeness of the data and address missing information that affects analysis.

B – Consistency: The structure of the data does not correspond with the template, the name, and the position of the Data Custodian being switched. To prevent this issue, one must make sure the data presents the same values across different systems and follows the same structure.

Read more: All about that data – sources and collection methods

C – Timeliness: This issue pertains to the data being received after the specified deadline. One potential solution is to establish a data collection cycle time and set clear deadlines for data submission. Communicating these deadlines to all relevant parties and sending reminders for data submission can also help address this issue.

D – Conformity: The KPI is expressed as a percentage rate, but the data provided for the result includes a numerical value. To ensure conformity, organizations must provide clear guidelines on data format and how the KPI should be calculated.

E – Accuracy: This issue concerns the usage of an inappropriate sign. The KPI measures a rate, but the sign used in the KPI name is “$.” To ensure accuracy, one should make sure the data reflects real information, including the use of appropriate units. To adhere to accuracy, The KPI Institute developed a naming standard, which designates the symbols ”#” for units, ”%” for rates, and ”$” specifically for monetary value.

Read more: Why is data integration important and how can we achieve it?

Managing data quality dimensions and KPIs

Maintaining data quality is essential to generate meaningful and effective KPIs. Reliable data ensures that business decisions are based on trustworthy information, resulting in improved marketing, increased customer satisfaction, enhanced internal processes, and reduced costs.

On the other hand, unreliable data can cause significant challenges. KPIs based on inaccurate data lead to wrong decisions, resulting in wasted resources and a negative impact on the organization’s performance. Poor data quality can impede the identification of trends or the accuracy of forecasts, leading to missed opportunities. In addition, it can hold back innovation, causing businesses to lose competitiveness. 

Therefore, it is recommended that organizations prioritize data quality management and take actions to assess and improve data quality to enhance KPIs and drive business success.

Enhance your understanding of KPIs and read more about them on our KPI section.


This article was originally published in Performance Magazine: Issue No. 26, 2023 – Data Analytics edition.

How managers and executives stay up-to-date with the latest advancements in data analytics


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The field of data analytics is very important nowadays, considering how the business environment is going through continuous developments in terms of technology, innovation, globalization and sustainability. The field also faces various economic struggles and unexpected challenges. For these reasons, managers and executives must remain up-to-date with information and data to make the best decisions for their organizations and maintain their competitive advantage in the market by creating value for clients. 

To do so, I recommend managers and executives join different professional groups on LinkedIn where they can ask questions and discuss any challenges they are facing. They should also have subscriptions to various research journals and business magazines. It also helps to attend conferences where they can meet researchers and professionals from both the academic and business worlds. 

Furthermore, following business blogs, watching podcasts, and reading books are valuable methods to gather new data to make informed decisions. By being part of professional groups on social media and attending conferences, managers and executives can find out in real-time the challenges other leaders face, discuss them, and take on new ideas for implementation as early as the next day. These communities of managers and executives are valuable assets in today’s challenging business environment.

How can governments leverage data to improve performance?

Islam Salahuddin is a data analyst with a strong focus on storytelling and data visualization, growing statistical knowledge, and developing a set of technical skills and tools. As an expert in data analysis at The KPI Institute, Islam leads the generation of research on the domain of data analytics and the development of business analytics toolkits.

How to achieve business goals with data analytics


Harry Patria, the CEO of Patria & Co., is a data strategist and lecturer who founded a company that serves over 100 corporate clients, 200 analytical platforms, and 500 professionals. He is a Data Hackathon winner in the UK and graduated with distinction from his master’s degree to a PhD program with a fully-funded scholarship. Harry is a subject matter expert in several fields.

Key strategies for building a data-driven culture

Dr. Imad Syed, a seasoned technologist, mentor, leader, evangelist, and philanthropist, worked his way up to become the CEO of PiLog. His brainchild, PiLog’s Business Technology Platform, focuses on augmented data management to leverage the latest advancements in tech—such as artificial intelligence (AI), machine learning (ML), robotic process automation (RPA), data lakes, data hubs, and big data—for prescriptive analytics.


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