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After presenting their approach on a strategy model, Assistant Professor Ole Friis, Assistant Professor Jens Holmgren and Professor Jacob Eskildsen, from the Aarhus University in Denmark offered a related presentation, named “An empirical evaluation of a sustainable strategy model”.
On the 2nd day of the 2014 PMA Conference, assistant professor Jacob Brix, of the Aarhus University, along with Lois Peters, associate professor in enterprise and innovation management at the Lally School of Management, provided a presentation about the benefits of taking a radical approach to innovation management.
On the 2nd day of the 2014 PMA Conference, Professor Paul Van Fenema and Bianca Keers from Netherlands Defense Academy and Henk Zijm, the Scientific Director at Dutch Institute for Advanced Logistics, held a presentation on managing organizational fit.
The second day of the PMA 2014 Conference brought several presentation on strategy related topics. One of these presentation was named “Multi-level strategic alignment within a complex organisation” and belonged to Gavin Lawrie, Managing Director at 2GC Active Management, Nur Anisah Abdullah, Assistant Professor at the International Islamic University Malaysia, Christopher Bragg and Guillaume Varlet, Directors at 2GC Active Management.
In the context of strategy execution at the Strategy Leaders Forum, Michele McKenzie, the Former President and CEO of the Canadian Tourism Council, Canada held a presentation about “Improving tourism revenue, customer satisfaction and global competitiveness through implementing the Balanced Scorecard at the Canadian Tourism Commission”.
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