“My father taught me something invaluable…Research is the mother of development for a country, for a company and for people”, Roberto González Barrera, Founder, GRUMA Mexico
Having understood the significance of Performance Management System implementation, the Mexican business environment is setting out to be increasingly attractive to analysts and investors worldwide. A world leader in corn flower and tortillas, GRUMA is a multinational company that has succeeded in conquering the world with its traditional Mexican products. Due to its unique two-way communication strategy with its stakeholders, the “Great place to work” management research and consultancy firm, awarded GRUMA “Best place to work at in Mexico” in both 2011 and 2013. Moreover, the “World Finance” magazine gratifies GRUMA with an award that recognizes the company’s achievement of the highest levels of performance in its respective fields of operation.
A company that gifts is what one might describe RedBalloon as. It gifts to its customers the opportunity to learn and enjoy new experiences but the focus in this article falls on what it gifts to its employees.
How do we know that our government is performing well? Who evaluates its results? These are questions that have recently arisen in Pakistan, where the federal government is evaluated against a series of Key Performance Indicators (KPIs).
Every country on the planet has its own monetary concerns. Have you ever thought about what sort of things people are most interested in, when scanning for the cost of something? What costs are most searched for in each country and how often does the same inquiry repeat itself, from one nation to another?
Marketing has significantly changed during the last years, due to the evolution of the World Wide Web. Nowadays, it is much easier to reach the desired audience, at the right time. When thinking about the means of mass communication, such as newspapers, radio broadcasting and television, which have been present in our lives for many years now, there come some very relevant marketing-related questions: who is a company actually targeting through its mass communication campaigns? How can it know if the targeted consumers have seen the message or have payed attention to it? And, most importantly, how can a company measure the impact of its mass advertising campaigns?
