With over a century behind them, Canada’s state-owned corporations represent a valuable gem on the country’s crown, as they fulfill important economic and policy-making roles. These exceptional entities fulfill an important role in the national economy and policy-making.
The starting point of a communication plan should be the company’s vision and objectives. We must ask ourselves why are we launching a communication plan and what do we expect to achieve as a result.
At the beginning of this century, the Canadian Transportation Agency – CTA, has recognized the need to develop and utilize performance management practices in order to increase its performance levels.
Marketing has significantly changed during the last years, due to the evolution of the World Wide Web. Nowadays, it is much easier to reach the desired audience, at the right time. When thinking about the means of mass communication, such as newspapers, radio broadcasting and television, which have been present in our lives for many years now, there come some very relevant marketing-related questions: who is a company actually targeting through its mass communication campaigns? How can it know if the targeted consumers have seen the message or have payed attention to it? And, most importantly, how can a company measure the impact of its mass advertising campaigns?
The work/life dichotomy appeared, as a notion, during the mid-1800s and it referred to the human being’s need for balance both at personal, and at professional level. In other words, it encompassed strategies to attain a state of equilibrium between lifestyle and career.