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According to statistics provided by StatCounter Global Stats, there is a clear increasing trend in the number of users that access websites from a smartphone or tablet.
What does this mean for Online Audience Optimization (OAO) Masters? It means that websites have to be user friendly and accessible from both smartphones / tablets and desktop computers, in order for them to achieve the maximum impact they’re designed for.
The biggest change brought by the last update of Google’s search algorithm is the approach towards search itself. The algorithm generates results based on key phrase search intent, the inter-relation of words, geo-location and more. This is a huge jump, taking into consideration features like Google Instant, “did you mean” and auto complete, which have caused our searches to be very contextual.
In the last years, # Social platform users is constantly increasing and the way information is shared has also changed. Pull media has quickly been replaced by push media, information like status updates, photos, comments, videos or new articles finds the user and all this represents the social media sentiment. A good example is the New York Times, whose # Homepage visitors decreased 2 times over the last 2 years, but its overall traffic didn’t, as it comes from the “side door”, the social platforms.
The U.S. Securities and Exchange Commission (SEC) is an independent federal agency that administers the federal laws governing the U.S. securities markets. In addition, it plays an important role in maintaining the integrity and vitality of America’s ownership society.
In the context of strategy execution at the Strategy Leaders Forum, Michele McKenzie, the Former President and CEO of the Canadian Tourism Council, Canada held a presentation about “Improving tourism revenue, customer satisfaction and global competitiveness through implementing the Balanced Scorecard at the Canadian Tourism Commission”.
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