Benchmarking is acknowledged as being a core component of the marketing performance improvement, and its main purpose is that of assessing an organization’s strategy, products, and processes, and comparing them with those of the world’s best-in-class organizations. Benchmarking can bring several benefits to the organization, including cultural change, improved performance, better trained employees, as well as more efficient and effective marketing activities.
The KPI Institute’s reports Performance Management in 2014 and Performance Management in 2014: GCC Special Edition continue the standards established by the previous editions, which consist in gathering and compiling opinions from practitioners, academics and consultants alike, in order to gain a balanced perspective on the state of the discipline. In 2014, Mr. Jarlath Fernando, Analyst – Strategy Planning at Dubai World – Imdaad, UAE was one of the professionals who offered us rich insights into Performance Management practice.
Marketing has significantly changed during the last years, due to the evolution of the World Wide Web. Nowadays, it is much easier to reach the desired audience, at the right time. When thinking about the means of mass communication, such as newspapers, radio broadcasting and television, which have been present in our lives for many years now, there come some very relevant marketing-related questions: who is a company actually targeting through its mass communication campaigns? How can it know if the targeted consumers have seen the message or have payed attention to it? And, most importantly, how can a company measure the impact of its mass advertising campaigns?
The Abu Dhabi Sustainability Group (ADSG) was established in 2008 and is a membership-based organization, dedicated to encouraging “co-responsibility in Abu Dhabi to ensure that government entities, business and not for profit organizations are all partners in working towards achieving the goal of economic, environmental and social sustainability,” as they explain in the “From reporting to action” strategy report.
The Department of Economic Development (DED) of Abu Dhabi is a governmental entity “responsible for proposing the economic and commercial policy of Abu Dhabi Emirate and preparing the plans and programmes required for implementing this policy”, as stated by the Abu Dhabi Government.
