Marketing has significantly changed during the last years, due to the evolution of the World Wide Web. Nowadays, it is much easier to reach the desired audience, at the right time. When thinking about the means of mass communication, such as newspapers, radio broadcasting and television, which have been present in our lives for many years now, there come some very relevant marketing-related questions: who is a company actually targeting through its mass communication campaigns? How can it know if the targeted consumers have seen the message or have payed attention to it? And, most importantly, how can a company measure the impact of its mass advertising campaigns?
The Abu Dhabi Sustainability Group (ADSG) was established in 2008 and is a membership-based organization, dedicated to encouraging “co-responsibility in Abu Dhabi to ensure that government entities, business and not for profit organizations are all partners in working towards achieving the goal of economic, environmental and social sustainability,” as they explain in the “From reporting to action” strategy report.
The Department of Economic Development (DED) of Abu Dhabi is a governmental entity “responsible for proposing the economic and commercial policy of Abu Dhabi Emirate and preparing the plans and programmes required for implementing this policy”, as stated by the Abu Dhabi Government.
Change, in all of its forms, is certainly an inherent feature of societal development. As well adapted as we might be to our surrounding environment and habits this is, nonetheless, a temporary situation that is either in the course of changing, or is about to change. Understanding and predicting change is as important as handling it and controlling its outcomes. Predictive analysis in times of crisis becomes the lifeboat that will safely carry its passengers ashore.
The Master program in “Managing business growth through System Dynamics and Accounting Models – A strategic control perspective (2014-2015)”, offered by The University of Palermo – System Dynamics Group (Italy) is now available!
The application deadline is January 23rd, 2015. The administrative fee for admission to the selection procedure is € 50.
