The role of strategy in IT spending – SAP Co-CEO interview
Bill McDermott, co-CEO of SAP, discusses the outlook of IT spending in 2010/2011.
Source:
- The Wall Street Journal, 2009
An overview of Marketing Performance Management
Exploring the fundamentals for marketing performance management is an interesting journey, as it outlines the conditions that enhanced the adoption of a culture oriented towards performance in marketing and, not less important, the confirmation of marketing’s strategic role in organizations.
IBM solutions – bringing tennis game experience and performance closer to fans during Australian Open 2011
Today, information technology solutions can shape and influence the world of sport in a way never seen before. Hundreds of metrics, statistics and rankings about players and teams performance during games or even entire competitions are now available at a “touch of a button”.
Measuring or managing marketing performance?
Oftentimes, maybe due to the fact that increasing pressure is put on marketers to show in numbers the results of their actions and the budget they consume, companies strive too much to measure their marketing performance and forget or find it hard to actually manage it.
The power of data visualization – lifespan and income in history
Hans Rosling’s 200 Countries, 200 Years, 4 Minutes – The Joy of Stats – BBC Four
