Get the opportunity to grow your influence by giving your products or services prime exposure with Performance Magazine.

If you are interested in advertising with Performance Magazine, leave your address below or contact us at: [email protected].

Advertise with us

IBM solutions – bringing tennis game experience and performance closer to fans during Australian Open 2011


Today, information technology solutions can shape and influence the world of sport in a way never seen before. Hundreds of metrics, statistics and rankings about players and teams performance during games or even entire competitions are now available at a “touch of a button”.

Tennis is one of the sports that enjoys the benefits created by the newest advancements in technology. One of the best examples in this sense is provided by the IBM technological solutions who facilitate an unique experience for both visitors and fans during the Australian Open Grand Slam Tournament.

IBM Australian Open from Ryan Uhrich on Vimeo.

Through its innovative technologies and solutions IBM is able to capture, analyze and distribute data on almost all the aspects of the Australian Open Grand Slam Tournament, enhancing and bringing the tennis player performance and dynamic game experience more closer to fans, media and officials through real time solutions.

Such complex data capturing, visualization and presentation applications and solutions, can be used now as sources of inspirations for a more creative business data gathering and presentation solutions. A short preview to the solutions used by the IBM during the Australian Open Grand Slam Tournament can be watched in the video below.

For more details on the solutions used by IBM during the Australian Open Grand Slam Tournament follow Australian Open 2011 case study.


An overview of Marketing Performance Management
Measuring or managing marketing performance?

Tags: , , ,