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Enhancing business performance with intelligent data visualization – Ideas from sport

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Sports Data Visualization

Data presentation and visualization solutions have increased in popularity in the recent years. Tremendous advancements in information technology and the wide adoption of the internet had a positive effect on communication, data interchange and visualization across networks, business and social communities.

The roots of Marketing Performance Management – An investigation in the context of its emergence

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Marketing Performance Management

Literature reveals that the influence of Marketing on firm performance, especially on the bottom line, has been extensively explored, mainly from a resource-based view (RBV) perspective (Hooley et al. 2005; Fine 2009; Nath, Nachiappan & Ramanathan 2010). It seems natural to estimate that Marketing (no matter its forms: Market Research, Marketing mix etc.), as long as it generates sales, impacts in a positive manner the bottom line.

Performance Management case study: Ford Pinto – business ethics and performance measurement

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Ford Pinto Performance Management

smartKPIs.com Performance Architect update 17/2010

Company

Ford Motor Company

Setting

In late 1960s, Ford was facing increasing competition from domestic carmakers and Japanese imports.

Mandate

In June 1967 Ford started planning a new model that would outdo the competition. Lee Iaccoca, Vice-President and head of production at the time championed the project that was meant to deliver what was nicknamed “Lee’s car”. lee formulated a set of performance indicators with specific targets to define the parameters of the new product: “The Pinto was not to weigh an ounce over 2,000 pounds and not cost a cent over $2,000” (Dowie, 1977).

KPIs and Dashboards in practice: TrackDC an innovative District of Columbia Performance Management initiative

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Key Performance Indicators

Performance measurement and reporting for control is not the sole purpose of tracking results against targets. One of its very important dimensions is that of enhancing accountability towards stakeholders; in private-owned organizations, reporting is directed mostly to shareholders and managers, whereas in governmental institutions, communication is directed towards the entire community served.

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