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Electronic medical records (EMR) data visualization


Medical Records Data Visualization

Just half of century ago, patient records in the medical practice were kept in the form of traditional written / typed documents. One of the most important developments in the medical practice that was possible with the technological enhancement of computers and, later on, the internet, is considered to be the electronic medical record (EMR). Not only did it permit a better and easier management of patient information within the healthcare unit, but is also made possible the integration of patient intelligence at local or even national level, this integration being vital in the perspective of treating or moving the same patient to other hospitals.

Marketing performance – a review on instruments and models (III)


Marketing Performance

Continuing the incursion into the most popular and used marketing models and tools, which can add value to managing and increasing marketing performance, we explore in this post the Ansoff Matrix.

Also called the product / market grid, the Ansoff Matrix, is a visual representation in the shape of a matrix that maps the growth strategies based on the type of product and the type of market. As a result, four strategies have been suggested, as it follows:

Marketing Supply Chain Performance


Marketing Supply Chain Performance

In addition to focusing on generating the best ideas through research and analysis, marketers need to also focus on the process of deploying these ideas into the market, making sure they reach the consumer in a timely and effective manner. To describe this process, the term employed is the Marketing Supply Chain, which consists of the people, processes and technology that make possible the creation and delivery of the marketing artifacts to the target consumers.


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