The 2010 Magic Quadrant for Business Intelligence Platforms

Written by Denisa Călin on February 8, 2010. Posted in Articles, Operational performance

A useful resource for assessing the market of Business Intelligence (BI) Platforms is The 2010 Magic Quadrant for Business Intelligence Platforms, released on 29 January 2010, by Gartner. The report provides a comprehensive evaluation of the main software vendors for the BI platforms, as well as defining the BI market and its trends. An eagerly expected publication in BI circles, this year’s report was authored by four Gartner analysts: Rita L. Sallam (ex Oracle), Bill Hostmann (ex IBM – Informix), James Richardson (ex Hyperion, now Oracle) and Andreas Bitterer (ex IBM).

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Marketing program performance appraisal: from baseline to incremental sales

Written by Adelina Chelniciuc on February 2, 2010. Posted in Articles, Operational performance

When assessing the outcomes of various marketing promotional initiatives, careful attention should be paid to the very “law” of sales, that is: total sales equals baseline sales plus incremental sales from marketing.

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2010 Australian Open Grand Slam in Melbourne: Tennis Metrics and beyond

Written by Adelina Chelniciuc on January 25, 2010. Posted in Around the world, Articles, Operational performance

In two previous posts we have presented how information technology solutions can shape the world of sport. By gathering and analyzing the most important bits of data, the Castrol Index and Ranking system presents both specialists and fans of football and cricket with a unique dataset and user experience. Hundreds of statistics and rankings about players and teams performance during games or even entire competitions are now available at a “touch of a button”.

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Tracking and improving sales pipeline performance

Written by Adelina Chelniciuc on January 16, 2010. Posted in Articles, Operational performance

A sales pipeline or a sales funnel refers to the multiple stages in customer interactions. Below we suggest a simple approach to illustrating a sales pipeline, suggesting three stages along with the AIDA approach for each of them:

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Sustainability Product Index – A Walmart initiative

Written by Andreea Vecerdea on December 26, 2009. Posted in Articles, Operational performance

One of the important events of 2009 for the Retail industry and Sustainability community was the launch of the Sustainable Product Index initiative by Walmart and the establishment of the Sustainability Consortium. The Sustainable Product Index is intended to be an open source worldwide standard of measuring the sustainability of a product.

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