Social media channels have come on in leaps and bounds since their first humble days. What used to be a way of keeping in touch with those in your personal network and having a bit of fun, has now developed into a multi billion-dollar industry that is used by an incredible number of people and businesses.
For some companies making their performance results public is not just a legal regulation, but a way to connect and build the relationship with stakeholders. To ensure transparency, in addition to U.S. GAAP financials, Facebook presents another 16 KPIs that may be of interest for the public.
The rise of the internet has led to the birth of the most prolific marketing stage in history: social media. Different from its predecessors by its vast reach, usability and availability, social media has changed the worldwide marketing stage. Any company has the ability to promote its products or services and more importantly, its brand, on a global stage instead of a national or regional one.
Twitter has acquired BackType, a social analytics platform that helps companies understand their social impact.
For Twitter this acquisition gives the ability to analyze its network of tweets. Twitter will help brands and agencies to understand the business impact of social media.
A recent report prepared by Stacombe Research and Planning on behalf of Optus Small and Medium Businesses provides a new and interesting perspective on how small to medium businesses view and use social media.