What separates a performance management system that drives real results from one that simply produces reports?
According to Ghazi Hael Alanazi, the answer lies in execution, accountability, and disciplined decision-making.
As the Administration Director of Northern Area Armed Forces Hospital in Saudi Arabia, Alanazi shares valuable insights on the future of performance management, the growing role of AI and sustainability, and why organizations must move beyond traditional KPI tracking toward systems that actively guide strategy and operational outcomes.
What key trends in organizational performance management have you observed emerging so far in 2026?
In 2026, performance management is shifting toward real strategy execution. Organizations are using real-time KPIs, clearer decision ownership, and AI-driven insights. There is also a stronger connection between performance, risk, and sustainability, making systems more practical and closely tied to actual business outcomes.
Which existing trends, topics, or aspects within performance management have lost their relevance or importance?
Traditional KPI reporting without action has lost relevance. Static annual plans, disconnected scorecards, and overengineered frameworks that fail to support decision-making are becoming obsolete. Focusing only on measurement without accountability, execution, and real business impact is no longer acceptable in today’s performance environment.
What does the corporate performance management system of the future look like?
The future system is fully integrated with strategy execution. It connects objectives, KPIs, initiatives, and risk within a unified framework. It operates on real-time data, supported by AI-driven insights and clear decision ownership. The focus is less on reporting and more on guiding decisions, enforcing accountability, and continuously improving performance.
What will be the major challenges in managing performance in the future, and how should organizations prepare?
The main challenge is maintaining discipline. Organizations often struggle to enforce accountability, align decisions, and sustain focus. Data overload is another growing issue. To prepare, organizations need strong governance, clear decision rights, simplified KPI structures, and leadership commitment to using performance systems as management tools.
How is technology impacting the way organizations conduct strategic planning and manage performance?
Technology is transforming performance management from periodic reporting into continuous monitoring. AI and analytics provide faster insights, while integrated platforms connect strategy, KPIs, and execution. Tools such as BI dashboards and AI copilots improve visibility, but their real value depends on how effectively organizations embed them into decision-making and governance processes.
How is sustainability impacting the way organizations conduct strategic planning and manage performance?
Organizations are integrating ESG factors into KPIs, risk management, and decision-making. This shift encourages a stronger focus on long-term value rather than short-term results. The challenge is ensuring sustainability becomes measurable and actionable, rather than remaining only a reporting requirement, while linking it directly to performance and accountability.
Practice
What should be improved in the use of strategy and performance management tools to make organizations more resilient to future crises?
Most tools need to become simpler and more connected. Organizations should reduce complexity, link KPIs directly to decisions, and integrate risk into performance systems. Flexibility is also essential, as systems must adapt quickly during disruptions. The focus should move from tracking performance to enabling fast, informed, and aligned decision-making.
While navigating challenging times, what would you consider a best practice in performance management?
The key practice is maintaining focus. Organizations should prioritize a limited number of critical KPIs, align leadership around them, and review performance frequently. Clear decision ownership is essential. During difficult periods, simplifying the system and enforcing accountability has greater impact than adding more metrics or complex frameworks.
How does benchmarking support the improvement of performance management and target-setting systems?
Benchmarking introduces external perspective into the system. It helps validate targets, identify performance gaps, and challenge internal assumptions. When applied effectively, it shifts discussions from opinion to evidence. Its real value emerges when organizations use benchmarking to drive decisions and continuous improvement.
Research
Which organizations would you recommend observing for their approach to performance management, and why?
Organizations such as Amazon, Microsoft, and Saudi Aramco are strong examples. They combine clear strategy, disciplined execution, and data-driven decision-making. What stands out is how leadership uses performance management to drive accountability and results at scale.
What aspects of performance management should be explored further through research?
More research is needed on how performance systems influence decisions and organizational behavior. The relationship between KPIs, incentives, and actual execution outcomes remains weak. In addition, the role of governance and decision rights in making performance systems effective requires deeper practical exploration.
What are the key competencies of a successful business leader or C-level executive?
A successful C-level executive must think systematically. They need strong decision-making skills under uncertainty, clear ownership of outcomes, and the ability to align the organization around priorities. Discipline in execution, governance awareness, and the ability to translate strategy into results are more critical than technical expertise.
What are the key competencies of a strategy and performance manager today?
They must be able to connect strategy to execution. Strong capabilities in KPI architecture, data interpretation, and performance analysis are essential. More importantly, they must enforce accountability, support decision-making, and understand how organizations operate to ensure performance systems function effectively in practice.
What are the recent achievements in generating value from performance management in your organization?
We shifted performance management from reporting to execution control. We redesigned KPIs to align with strategic objectives, introduced clearer ownership, and improved executive dashboards for decision-making. This increased visibility, reduced ambiguity, and helped leadership respond faster. The greatest value came from transforming performance management into an active management tool.
Most organizations struggle to make their strategy work for them, not against them.
Leadership teams invest time defining clear goals, yet months later, progress feels disconnected. Teams stay busy, but outcomes don’t reflect the original intent.
The issue rarely lies in the strategy itself; instead, it emerges in the space between planning and execution, where goals are expected to translate into action but often don’t.
This gap forms because strategy is typically defined at the top but not effectively translated downward. As it moves across departments and teams, it loses clarity, context, precision, and urgency. What begins as a focused direction becomes fragmented efforts, with each part of the organization interpreting priorities according to its specific needs.
Why Employees Feel Disconnected from Strategy
A significant portion of employees don’t fully understand their company’s strategy or how their work contributes to it. This lack of clarity creates a ripple effect. People default to what they believe matters, which often leads to redundant efforts or misplaced priorities. Without a clear line of sight between daily tasks and long-term goals, work becomes activity-driven rather than outcome-driven.
The activity becomes the outcome in and of itself.
This disconnect also impacts motivation. When individuals can’t see how their contributions fit into a larger purpose, engagement drops, and whilst teams may still perform their roles as expected, without alignment, their efforts rarely compound into little more than droll progress at best.
The Cost of Misalignment in Daily Operations
Misalignment is not always obvious at first.
It shows up subtly in duplicated work or conflicting priorities that beget delays caused by constant clarification and reclarification.
Over time, these small inefficiencies accumulate into larger organizational challenges. Departments begin optimizing for their own success metrics, often at the expense of broader company goals.
Instead of moving in one direction, the organization pulls itself apart. Meetings increase, coordination becomes more complex, and leadership spends more time realigning than advancing strategy. The result is a system where effort is high, but impact remains limited.
Understanding Cascading Goals and Why They Matter
What Cascading Goals Actually Do
Cascading goals provide a structured way to connect high-level strategy with everyday work. Rather than keeping objectives at the leadership level, they break them down into actionable goals for departments, teams, and individuals. This process ensures that strategic priorities don’t remain abstract but become part of daily execution.
The purpose is not simply to distribute goals downward but to create alignment across the organization. Each level interprets and translates the strategy in a way that fits its role, while still maintaining a clear connection to the bigger picture.
How the Cascade Works in Practice
The cascading process typically follows a logical flow. Leadership defines a small set of clear, measurable strategic goals. Departments then translate these into functional objectives based on how they contribute to those goals. Teams further refine these into specific KPIs they can control, and managers connect those KPIs to individual responsibilities.
When this process is done correctly, every layer of the organization understands its role in achieving the overall strategy. There is no ambiguity about priorities, and each action contributes to a shared outcome.
Why Alignment Depends on More Than Structure
While the structure of cascading is important, alignment ultimately depends on communication and transparency. Employees need to understand not just what they are doing, but why it matters. Without this context, even well-defined goals can lose their impact.
Effective cascading also requires two-way communication. Teams must be able to provide feedback, highlight constraints, rearrange objectives, and adapt goals when necessary. This balance between direction and flexibility is what turns cascading from a rigid system into a practical one.
Where Cascading Breaks Down (and What Causes It)
Misaligned KPIs and Conflicting Priorities
One of the most common issues in organizations is misaligned KPIs. Teams often define success based on what they can measure easily, rather than what supports the overall strategy. This leads to situations in which different departments work toward goals that unintentionally conflict.
A company might aim to improve customer experience, while individual teams focus on speed, cost reduction, or output volume. Each goal may seem valid in isolation, but without alignment, they create friction instead of progress.
Silos, Ownership Gaps, and Communication Failures
Siloed thinking emerges when departments operate without visibility into each other’s goals. This lack of coordination leads to duplicated efforts and delayed outcomes. At the same time, unclear ownership creates confusion about who is responsible for driving specific results.
Communication plays a central role in both of these challenges. When strategic goals are inconsistently reinforced or not clearly explained, teams are left to interpret them on their own. This results in fragmented execution and ongoing misalignment.
Overcomplication and Lack of Follow-Through
Another common breakdown occurs when organizations overcomplicate their cascading systems. Too many layers create confusion rather than clarity. Employees struggle to prioritize, and focus becomes diluted.
Even when goals are well defined, they often fail due to a lack of follow-through. Without regular reviews, audits, updates, analyses, and adjustments, alignment weakens over time. Strategy becomes static, while the business environment continues to change.
Building Alignment Through Effective Cascading
Keeping Goals Focused and Visible
Effective cascading starts with simplicity. Organizations that limit their strategic goals to a small, focused set are more likely to maintain alignment. Clear goals make it easier for teams to understand priorities and translate them into action.
Visibility is equally important. When goals are accessible through shared dashboards or centralized systems, alignment becomes part of daily work. People are more likely to stay focused when they can see how their efforts connect to broader objectives.
Creating Accountability and Continuous Alignment
Alignment is not achieved solely through goal-setting. It requires ongoing management. Regular performance reviews and feedback loops help ensure that goals remain relevant and achievable. These moments of reflection allow teams to identify misalignment early and adjust accordingly.
Clear ownership also strengthens accountability. When individuals understand their responsibilities and how they contribute to team outcomes, execution becomes more consistent. Accountability shifts from being enforced to being naturally embedded in the system.
Balancing Structure with Flexibility
While cascading provides structure, it should not limit adaptability. Organizations need to remain flexible as priorities evolve. This means allowing teams to adjust goals, refine KPIs, and respond to new challenges without losing alignment with the overall strategy.
The most effective systems combine structured goal-setting with continuous feedback and collaboration. This approach ensures that alignment is maintained, even as conditions change.
Final Thoughts
Organizations rarely fail because of poor strategy. More often, they fail because the strategy never fully connects to execution. Without alignment, even the best plans remain theoretical, while teams continue working without a shared direction.
Cascading goals address this challenge by creating a clear link between high-level objectives and everyday actions. They provide structure, improve visibility, and help organizations move as a cohesive system rather than a collection of independent parts.
When alignment is achieved, the difference is noticeable. Work becomes more focused, collaboration improves, processes interlink, and progress becomes measurable. Strategy stops being something discussed in meetings and starts becoming something that actively drives results. In the end, cascading is not just a process. It is a way of ensuring that every effort within an organization contributes to a common purpose.
The balanced scorecard (BSC) is a widely used performance measurement framework for strategic planning. It is so popular, in fact, that The KPI Institute’s latest State of Strategy Management Practice report found that 40% of respondents from Middle Eastern companies were using it. Why is that the case? It’s likely in the name—the BSC offers a balanced perspective of a company’s performance, focusing not just on financial gains but the various aspects of value creation as well. This enables companies who use it to establish sustainable business practices that can meet long-term goals without sacrificing short-term improvements.
What Is the BSC?
In 1992, Robert Kaplan and David Norton dreamed of a better way. Aware of the limitations of traditional practices that focused solely on financial indicators such as return on investment (ROI) to measure a company’s performance, the two designed a tool that incorporated non-financial variables to paint a more holistic, comprehensive picture. Thus, the balanced scorecard was born.
The BSC was further refined by connecting performance metrics directly to strategy, which marked a formal link between strategic goals and performance measurement. In 1996, it became a performance management system (PMS) that effectively integrated the various crucial aspects of an organization—i.e. strategic processes, resource allocation, budgeting and planning, goal setting, and employee learning.
By 2001, the BSC had outgrown its original form, no longer seen as a mere management tool but instead as an all-encompassing strategic management and control system. The BSC has continued to evolve alongside the ever-changing priorities of the business world. In 2021, many companies began integrating environmental and social dimensions into their BSCs to reflect their triple bottom line strategies.
The BSC gives managers a view of the business from four crucial perspectives. Each perspective deals with an integral aspect of the organization and answers a specific question:
Customer Perspective: How Do Customers See Us?
Companies typically have a mission statement that encapsulates how they interact with customers. For example, e-commerce platform Etsy’s mission statement is “Keep Commerce Human.” This sentiment informs the way the company does business, which places importance on leaving a positive economic, social, and ecological impact.
The BSC holds companies accountable to their mission statements by translating them into specific measures that must be followed. For Etsy, one aspect to consider would be the diversity of its workforce, which falls under social impact. To address this, the company has taken measures such as increasing the presence of underrepresented communities in its seller community by interviewing candidates from those backgrounds. This has enabled the company to stay true to its mission and show customers that it walks the talk.
Internal Perspective: What Must We Excel At?
Balance is the primary focus of the BSC—it’s in the name, after all. Thus, the framework doesn’t only take into account the way customers perceive the company, but it also considers what the latter does to shape this perception. This is composed of the various operational and organizational processes that drive the company.
By giving managers an internal perspective, they can identify, track, and measure the processes that yield the most benefits and close the gaps on the ones that fall short.
Learning and Growth Perspective: Can We Continue to Improve and Create Value?
The business landscape is constantly shifting, and in order to keep pace with its changes, businesses must consistently learn and innovate. That is the importance of this perspective, which states that a company’s value hinges on its ability to improve. In any industry, competition can be fierce, which means companies must always find new ways to stand out.
Financial Perspective: How Do We Look to Shareholders?
Among the four perspectives, this is perhaps the most straightforward. Put simply, it indicates if a company is profitable. Although financial performance is no longer the end-all, be-all measure of a company’s success, it still plays a crucial role in determining whether a company is simply surviving or thriving. Shareholders understandably value profitability, and they won’t keep investing in a company that doesn’t produce ROI.
The BSC is by nature a holistic framework, meaning each part is interconnected to the others. This is why it’s important to take a balanced (pun intended) approach when considering the four perspectives. If one side is prioritized over the others, it could lead to the formation or widening of inefficiency gaps that impede business growth and success.
As previously mentioned, the BSC is quite popular. This is due to the myriad of benefits that it brings to organizations that use it wisely. The most obvious benefits of the BSC are twofold. First, it consolidates the seemingly disparate aspects of a business in a single report, leading to increased efficiency in performance reporting and measurement as well as faster decision-making. Second, the BSC helps mitigate suboptimization by making managers consider the entirety of the company’s operational measures, demonstrating whether one objective was achieved at the cost of another.
A more concrete example of the BSC benefiting companies can be seen in how Apple uses the framework. By shifting its focus from innovating its products to also paying mind to customer satisfaction by establishing it as one of the company’s core tenets, the tech giant was able to improve its already stellar reputation by catering to its customers’ desires. Apple also values core competencies, employee commitment and alignment, market share, and shareholder value. Together, these indicators make up the metrics of their BSC.
World-renowned electronic company Philips is also known for its use of the BSC, using a bespoke version of the framework to fit its organizational needs. The company’s focus is on its employees, and it uses the BSC to ensure that each member of its workforce has a clear understanding of the company’s strategic policies and long-term vision.
What Does the Future Hold?
There must be a stronger emphasis on customization as companies realize that there is no such thing as a one-size-fits-all approach to performance management. This aligns with the proliferation of new advancements in artificial intelligence (AI) and machine learning (ML), technologies that must be integrated into the BSC lest the framework fall behind the ever-shifting realities of the business world. Regardless of the future, the BSC appears poised to remain a vital tool for companies of all sizes and in all industries.
Interested in learning more about the BSC? Browse our articles here.
How are strategic objectives defined in the government today? In this interview, Dana Alsaaid unveils the meticulous approach and initiatives that her organization employs to align strategic planning with a nation’s overarching goals and how she navigates the complexities of strategy execution in the public sector.
In your position as Director of Corporate Performance Management, how do you approach the strategic planning process to align with the goals of the Ministry of Economy and Planning? Can you discuss any initiatives or methodologies you’ve implemented to enhance the efficiency and effectiveness of strategy planning within the organization?
The journey of strategic planning in the ministry mainly involves identifying strengths and potential risks—as a base for planning—along with the vision of leaders, which sets the general direction of the strategy. To improve the efficiency and effectiveness of this planning process, we believe in the importance of top management’s engagement and continuous feedback through collaborative workshops as well as leveraging available data analytics tools. We use the famous Balanced Scorecard (BSC) in preparation for proper and efficient execution.
What common issues have you noticed in strategy execution, and how should they be addressed?
Issues in strategy execution start at the beginning, which is in strategy formulation. A lack of clarity makes it difficult to implement a vision. A lack of alignment and buy-in would negatively impact any rollout of strategies. Along with those factors, limited resources in the budget or people affect how execution takes place.
Trends
In light of global economic shifts and geopolitical uncertainties, how can organizations create resilient strategies that can withstand external disruptions?
Since the world is becoming extremely dynamic, organizations should regularly conduct scenario planning exercises to identify potential disruptions and develop contingency plans. Diversified supply chains can play a pivotal role in handling those disruptions. Meanwhile, fostering a culture of agility that embraces change would lead to better adaptation.
What do you see as the most promising ways artificial intelligence (AI) can further impact corporate strategy, and what steps should companies take to remain at the forefront of AI-driven strategic advancements?
AI is revolutionizing corporate strategy by offering a powerful tool to enhance decision-making, optimize operations, and gain a competitive edge. It can assist in ideation during the strategy planning phase and lead to significant gains in efficiency through sufficient resource allocation to meet strategic goals. Organizations would do well to establish AI strategies and invest in AI infrastructure to enable the intended strategic advancements.
Does your organization use strategic foresight to enhance future readiness? If not, please detail the organization’s approach to planning in the short, medium, and long term.
For future readiness, our organization is conducting horizon scanning to identify opportunities and risks, whether globally or locally, to share key insights as inputs when planning for possible scenarios. In Saudi Arabia, the Ministry of Economy and Planning is leading the Sustainability and UN SDGs file, a main pillar for long-term planning that benefits future generations.
Strategy and Performance Management Practices
Do you see any application of AI to facilitate strategic planning or performance measurement? Is your organization using any such tool, possibly in certain areas of the organization?
Studies have been launched in the ministry to incorporate AI in modules and monitoring systems that facilitate decision-making by providing data-driven insights that can identify hidden patterns and trends for a more comprehensive understanding of the global economic setting. Moreover, AI would be hugely utilized in predictive analytics modules to forecast required economic targets.
How are strategic objectives defined in your organization, including the research process, involved stakeholders, and other pertinent details?
The process of defining strategic objectives is crucial in strategy planning since it translates the vision and mission of the organization into its goals. It should consider both the external scanning of opportunities and threats and the internal assessment of capabilities and resources. To ensure proper definition, both senior leaders and functional managers should be involved in incorporating the strategic direction and operational understanding in the process.
How do you balance long-term planning and short-term priorities?
This is a common challenge that organizations face, and it requires balancing between setting future direction and ensuring immediate success. The key element to this relationship is prioritization based on the impact and value of the initiatives, which helps to ensure that resources are allocated to the most impactful initiatives with the most suitable value.
In your experience, what is the most important tool for managing strategy, and why? How do you communicate strategy to different stakeholders within the organization to ensure a high level of awareness of priorities for both frontline employees and management positions?
First of all, I believe that the main principle in effective strategy management is engaging stakeholders in the planning phase. This ensures that objectives are achievable and the stakeholders are engaged in the execution. BSCs have proven to be effective in managing strategies for their cohesiveness.
It is also critical to properly communicate the right message to all levels of employees. Therefore, the messages should be tailored to all the different levels of expertise and communicated through multiple channels. A main component of such communication is the ability to incorporate it into everyday work and show every employee’s contribution to the implementation of the strategy.
What approaches or methodologies have you found effective in fostering cross-functional collaboration and ensuring that all departments work cohesively towards strategic goals?
In my experience, fostering a culture of teamwork, open communication, and shared accountability with a clear definition of common goals is the key to effectively ensuring cross-functional collaboration. Once this culture is established, a regular evaluation of the effectiveness of cross-functional collaboration will guide the efforts toward the organization’s strategic goals.
What critical skills and competencies should professionals develop to excel in strategic management?
For professionals to navigate the complexities of strategy, they should fully understand their respective industry and its operations. Additionally, analytical thinking and foresight competencies are critical to driving the competitive advantage. More importantly, strategy professionals should be able to manage change and communicate effectively with stakeholders.
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Editor’s Note: This article was originally published in Performance Magazine Issue No. 29, 2024 – Strategy Edition.
About the Practitioner:Dana Alsaaid is a strategy professional with expertise in strategy execution and key performance indicators (KPIs). She holds a Master’s Degree in Health Administration from George Mason University, Fairfax, Virginia. Currently, she serves as the Director of Corporate Performance Management in the Ministry of Economy and Planning of Saudi Arabia.
One of the most important factors in running a successful business is strategy implementation, where general, strategic objectives are translated into precise activities that involve bringing ideas to fruition. Operational performance is used to measure the effectiveness and efficiency of these activities in achieving strategic goals and objectives. Meanwhile, governance provides the structure and rules needed to monitor performance and achieve objectives, which requires good planning, resource allocation, and management.
Governance mechanisms are critical to guiding, monitoring, and improving strategy planning and execution. Roles and accountabilities should be clear: the board of directors sets the company strategy, goals, and overall direction. Top management ensures the strategy is translated and cascaded to the lower managerial levels. Middle management is critical to ensure the implementation of strategic objectives.
Upon receiving clear direction from the top management, middle managers should also set clear responsibilities and metrics. Metrics should be set to monitor success impartially. Clear roles and their coordination could also be ensured by appointing a strategy/performance office responsible for overseeing the strategy process, contributing to setting strategic objectives, and coordinating performance measurement.
Organizational Hierarchy | Source: The KPI Institute – C-KPI Course
The purpose of governance is to ensure that an organization continuously fulfills its mission by coordinating its strategy with its operational goals, procedures, and standards. Procedures and processes are essential to the success of an organization, as these help ensure that resource allocation is done properly, with all stakeholders having a clear role in how the organization’s objectives are achieved. In the case of a company where multiple projects run at the same time in various areas, this is especially important. Confusion, overlap, and miscommunication may arise in these situations, therefore, clear rules, guidelines, and accountabilities should be set up.
Reliable, comprehensive financial and non-financial information is at the core of governance, as it serves decision-making. Reporting procedures are crucial to ensure the right processes are set up to disclose the necessary data to the stakeholders, with mechanisms for regular reporting to share performance data and progress updates. Performance reporting is important as it disseminates information, communicates progress, forecasts progress, and updates status to stakeholders.
Moreover, decisions are taken based on the information received, and an organized process for review and decision-making, such as regular strategic review meetings or performance review sessions could be implemented. Periodic performance reviews measured against objectives should be conducted to analyze gaps, identify areas for improvement, and initiate corrective actions.
Governance cannot be properly implemented without the adequate behaviors of people. Since emotions play a large role in shaping behavior, it becomes all the more crucial for leaders to facilitate buy-in from the organization. Leaders should provide trust, guidance, and direction, instilling the necessary behaviors that support the organization’s objectives. Communication should be clear and consistent to provide clear direction.
As resistance is natural given the fear of the unknown or the perceived negative changes, it is important to address employee concerns and provide support. Some of the potential barriers are removed when support is provided to ensure that employees understand the strategy, their roles, and how their performance contributes to strategic objectives.
In conclusion, governance is indispensable for an organization’s success and reputation. By establishing clear structures, processes, and accountability mechanisms, governance ensures that the company operates in alignment with its objectives, values, and legal obligations. It provides a framework for effective decision-making, safeguarding the interests of shareholders, employees, customers, and other stakeholders. To summarize, governance isn’t merely a corporate formality—it’s the cornerstone of organizational excellence and trust in the modern business world.
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