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The power of change management in strategy execution


The business world is dynamic, and crafting a winning strategy is often merely the first step. The true test lies in successfully translating that strategy into tangible results. This is where the often-overlooked power of change management comes into play.

While strategies may be meticulously planned and crafted on paper, they can often fall flat in the face of organizational inertia and resistance to change. This is where change management steps in, acting as the bridge between well-defined aspirations and their successful implementation.

Understanding the why of change management

At its core, change management focuses on the human aspect of organizational transformation. It recognizes that successful implementation hinges not just on revised processes or new technologies, but also on the willingness and capacity of individuals within the organization to adapt and embrace the change.

By employing various strategies and frameworks, change management fosters a supportive environment that facilitates individual and collective buy-in to the proposed changes. This involves:

  • Clear communication: Effectively communicating the “why” behind the change, not just the “what,” is crucial.
  • Building confidence: Addressing concerns and providing training equip employees with the necessary skills and knowledge to navigate the change effectively.
  • Empowering employees: Fostering a culture of ownership and encouraging participation in the change process can enhance engagement and motivation.

The benefits of embracing change management

This ability to transform and thrive in a dynamic business landscape becomes a key differentiator in today’s competitive environment. Thus, integrating change management principles into strategy execution is not just a “nice to have.” It is a strategic imperative with numerous benefits, such as:

  • Boosted effectiveness: By proactively addressing resistance and fostering a sense of shared ownership, change management significantly increases the adoption rate of new strategies. This translates to a smoother transition and ultimately, faster realization of the desired outcomes.
  • Elevated morale and engagement: When employees feel valued, informed, and involved throughout the change process, it cultivates a more positive and productive work environment. This leads to increased employee engagement, which is directly linked to higher levels of performance and innovation.
  • Enhanced organizational agility: By fostering a culture of adaptability and continuous learning, organizations become better equipped to navigate future changes and challenges.

Change management in action

Here are some actionable ways to incorporate change management into strategy execution:

  • Craft a compelling communication plan: Develop a multi-channel communication strategy that clearly articulates the vision, goals, and rationale behind the change. This could involve town hall meetings, targeted emails, internal newsletters, and Q&A sessions. The goal of this plan is to ensure transparency and consistent messaging across all levels of the organization.
  • Invest in building capabilities: Equip employees with the necessary skills and knowledge to navigate the change effectively. This could involve providing training programs, workshops, and mentorship opportunities. Remember, addressing knowledge gaps and fostering a learning culture is crucial for building confidence and encouraging active participation.
  • Empower change champions: Identify and cultivate champions within the organization who are passionate about the change and possess strong leadership skills. Empower them to act as advocates and peer mentors, providing support and guidance to their colleagues throughout the transition.
  • Embrace feedback and iterate: Regularly monitor progress and solicit feedback from employees at all levels. This data-driven approach allows you to identify potential roadblocks, adjust the implementation strategy as needed, and ensure that the change is aligned with employee needs and preferences. 

By recognizing the crucial role of change management and actively incorporating its principles, organizations can bridge the gap between strategy and action, turning plans into tangible results and paving the way for lasting success in an ever-evolving business landscape.


About the author

This article is written by Rami Al Tawil, the General Manager of Organizational Excellence at Al Saedan Real Estate Company. He holds a master’s degree in industrial engineering from Jordan University of Science and Technology. With 19 years of expertise spanning strategy planning, performance management, business improvement, and more, he excels in aligning employees with strategic visions for consistent performance improvement.

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