This article is trying to answer the most common questions that pop up in a researcher’s mind, when trying to establish what scale to use in a marketing, or business, research: “Are there any differences in calculations when different scales are used?”, “Which advantages best suit a particular need?”, “Which is the best option for an unipolar or bipolar variable?”.
More and more people are now taking healthy living to a whole new level, by fully understanding the importance of nutrition and acting accordingly. Monitoring one’s daily diet is no longer regarded as a matter of losing weight, or as exhaustively attached to the fashion industry. It is, on the contrary, understood for its real value, as a means of control and awareness.
“The key to selecting measures and indicators is asking thoughtful questions about how important accomplishments can be measured in an understandable manner with data that can be collected using a reasonable amount of resources.” ( The Office of Planning and Institutional Assessment)
On a yearly basis, the world’s top airlines are selected, at the prestigious World Airline Awards, based on a worldwide customer survey. For the 2014 awards, around 19 million customers completed the survey that resulted in Cathay Pacific Airways being awarded the top spot among the globe’s airlines. The runners up were Qatar Airways and Singapore Airlines at number two and three respectively. The top 10 airlines for 2014 are the following:
“Data”, “information”, in other words “analytics”, is a term that has become almost ubiquitous in business jargon in the past years. More and more mangers, executives and analysts have begun using performance indicators to help them in their decision making process. The main problem organisations face nowadays is that they are flooded with data and the majority of them do not know how to make sense of all of it and use it to their benefit.