The fact that Dubai, the most populated city in the United Arab Emirates, has become an exquisite destination, both as a business and tourism center, due to its luxurious attractions, is no longer a secret. Nowadays, this city is identified with locations such as Burj Khalifa, Palm Jumeirah or The World Islands. However, having an outstanding infrastructure in place is not nearly enough and, in order to thrive, all entities, from small business to large services sector, must periodically assess their performance and take the measures needed in order to maintain or boost their results.
In the context of strategy execution at the Strategy Leaders Forum, Michele McKenzie, the Former President and CEO of the Canadian Tourism Council, Canada held a presentation about “Improving tourism revenue, customer satisfaction and global competitiveness through implementing the Balanced Scorecard at the Canadian Tourism Commission”.
In the second day of the Strategy Leaders Forum, Richard Rumelt delivered a presentation about “Formulating competitive strategies to drive dynamic business growth”. He is the Harry and Elsa Kunin Professor of Business & Society at UCLA Anderson.
In the context of organizational performance, the third day of the Strategy Leaders Forum included the presentation of Jude Chagas Pereira, the CEO of IYCON about “Integrating Performance, Initiative and Risk Management”.