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One of the biggest problems of online retailers is cart abandonment rate. Let’s take an example: with a cart abandonment rate of 60%, a company loses 60% of its potential customers. How much would the revenue increase if the company captured those sales, instead of losing them?
The number of views per day metric registered by the Snapchat app users, which reached 8 billion, has equaled that of Facebook’s users, thus reaching the top 3 pages that users go to during their day.
In the previous articles about Online Audience Optimization, we discussed online strategy, the mobile user’s perspective and how to increase website performance. Now I think it’s time for a better picture of how to create a high performing landing page.
One of the core ideas of Online Audience Optimization is the quality of the experience offered to users when they access the website / webpage.
The biggest change brought by the last update of Google’s search algorithm is the approach towards search itself. The algorithm generates results based on key phrase search intent, the inter-relation of words, geo-location and more. This is a huge jump, taking into consideration features like Google Instant, “did you mean” and auto complete, which have caused our searches to be very contextual.
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