The corporate world is oftentimes believed to be too protective of their internal realities. More transparency is demanded with regard to all business environments, especially when the comprehensive research of today shows that performance is a by-product of an organization’s approach to its many fractions. One of the aspects today’s best talent rarely has access to, is gender balance within the organizations they target. This issue has gained interest at so many levels, that it sometimes becomes a single measure of progress looked at by prominent surveyors.
The presentation “Utilization of Balanced Scorecard and Customer Relationship Management and the Effect of Their Joint Use on the Financial Performance of Companies in the Czech Republic” was offered in the second day of the PMA 2014 Conference by Professor Adriana Knapkova, Vice dean of Faculty of Management and Economics, prof. Dr. Ing. Drahomíra Pavelková and Ing. Lubor Homolka, from Tomas Bata University in Zlín.
Sustainability is an important matter within any organization, as we all care about the future and we are all dependent on the use of natural resources to sustain our businesses and activities. So whether we are discussing about sustainable resources, sustaining the economic viability of the organization, or relationship with the natural environment, sustainability is essential for long-term business success.
The recent surge in emphasizing strategic planning and performance management in companies, regardless of their geographical location, turnover or maturity has led to an increase in the use of ‘strategy jargons’ across almost all media and communication channels. One of the most common terms that are used is Balanced Scorecard (BSC).