There is no denying of the importance social media has gained in the past decade, bringing communication between customers and businesses to a new level. Even though businesses view social channels as a way of attracting more customers or focus on relationship building, a new potential of social media has arisen in the past years: social customer service.
The PERFORMANE Magazine team had access to valuable insights from the Supply Chain Analytics conference which took place during the 3 – 5 June interval in Amsterdam, The Netherlands. During this timeframe, our team managed to interview several experts in the field who were present at the event.
Making decisions is not an easy job, irrespective of the context where we have to make decisions. A woman’s decision to buy a certain pair of shoes may take as long as it takes a manager to decide upon a major organizational problem. The difference, however, lies in the data behind the decision. To choose the perfect pair of shoes you don’t need any data; it’s a matter of what you like more. In the other scenario, it’s a must to base the decision on data. Otherwise, you may follow a wrong direction.
Key Performance Indicators (KPIs) affect decisions, research efforts, and are strongly related to the goals of the RD&E activity, as they can differ based on the type of the project, e.g. applied projects, research explorations, and so on.
The KPI Institute’s Performance Management in 2014: GCC Special Edition report is built on the belief that a balanced approach in such research endeavours can only be achieved by triangulating the opinions of practitioners, academics and consultants alike. In 2014, Shadi Abouzeid, Director of CEPPS and Professor of Decision Sciences at the American University in Dubai, was one of the academics who offered us rich insights into performance related research and trends.