Nowadays, instead of using the old-fashioned customer satisfaction questionnaires, companies have a new choice: the emoticon-powered feedback app. The service, available to businesses, was created by a Spanish Startup called Emtrics in 2012 and it was announced during the Wayra Madrid Demo Day. It allows companies to collect real-time feedback from their customers, at their point of sale locations. It was already in use during the Demo Day: by using QR codes, the technology allowed investors to show their opinion regardingthe “new product”.
How and when to invest in business research are two key matters that should be taken into consideration whenever engaging in an organizational development project. Understanding how research is to be conducted in order to generate value is of great help when trying to increase sales and as a result profits.
The International Business Machines Corporation (IBM) considers itself “the world’s most forward-looking company”. Why? Because it wants to change the paradigm from “react” to “anticipate”. IBM believes in a smarter planet where the solutions offered will drive companies’ effectiveness and efficiency, will turn information into insights and will connect people.
Tesco is one of the largest retailers in the world, with a core business in UK that provides 60% of all sales and profits. In the last years, Tesco’s expansion has positioned the company as a leading brand, reaching China, Czech Republic, India, Malaysia, Ireland, Hungary and Poland.
Alcoa is the world’s leading producer of primary and fabricated aluminum and also the largest miner of bauxite and refiner of alumina. In 125 years of activity, Alcoa has contributed to setting milestones in aerospace, automotive, construction, commercial transportation, consumer electronics, packaging and industrial markets. With more than 60.000 employees around the world, the company is in debt with setting quality standards for their activity, but also with caring for the safety and satisfaction of each and every employee.
Nowadays, instead of using the old-fashioned customer satisfaction questionnaires, companies have a new choice: the emoticon-powered feedback app. The service, available to businesses, was created by a Spanish Startup called Emtrics in 2012 and it was announced during the Wayra Madrid Demo Day. It allows companies to collect real-time feedback from their customers, at their point of sale locations. It was already in use during the Demo Day: by using QR codes, the technology allowed investors to show their opinion regardingthe “new product”.
