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Guerrilla Marketing Metrics – Heineken Italy Activation Campaign – AC Milan Real Madrid 21 October 2009

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  • 1136 event participants
  • Over 1.5 million live TV spectators on SKY Sport
  • 10 million news TV spectators
  • Over 5 million unique visitors on the internet in the two weeks after the event
  • A wave of fan comments on blogs, forums and social networks….difficult to count.

1 smart guerrilla marketing campaign. The buzz goes on …

Consumer price index (CPI) – Focus on Australia

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Consumer price index Australia

The consumer price index (CPI) measures the rate at which the prices of consumer goods and services are changing over time. It is a key statistic for purposes of economic and social policy-making, especially monetary policy and social policy, and has substantial and wide-ranging implications for governments, businesses, and workers as well as households. (Consumer price index manual: Theory and Practice, 2004)

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