In 2013 Sales Force, a company that provides software solutions for Customer Relationship Management, pointed out that on a yearly basis, on a global scale $ 338.5 billions are lost due to poor customer experiences. One year later, EY presents to the public its latest study from the EY Customer Experience Series, entitled “The cost of complaining” and reveals that Australian businesses lose more than $720 for every negative customer experience.
Given the recent Winter Olympics sports competition, a discussion about performance management and sport federations is proposed in the following article. This topic has been addressed by a series of studies, conducted by Winand and Zintz, along with colleagues Bayle, Robinson and Scheerder. In the first study, conducted in 2010, they raised the issue of the necessity of implementing measurement strategies and protocols for enhancing the organizational success of the Chairs of 13 Olympic sports governing bodies.
The International Integrated Reporting Council (IIRC) is a global coalition concerned with helping companies understand and adopt Integrated Reporting, “a process founded on integrated thinking that results in a periodic integrated report by an organization about value creation over time and related communications regarding aspects of value creation”. Essentially, through this type of reporting, an organization can generate value over time, by adapting its strategy and performance to the external environment.
Nowadays, instead of using the old-fashioned customer satisfaction questionnaires, companies have a new choice: the emoticon-powered feedback app. The service, available to businesses, was created by a Spanish Startup called Emtrics in 2012 and it was announced during the Wayra Madrid Demo Day. It allows companies to collect real-time feedback from their customers, at their point of sale locations. It was already in use during the Demo Day: by using QR codes, the technology allowed investors to show their opinion regardingthe “new product”.
How and when to invest in business research are two key matters that should be taken into consideration whenever engaging in an organizational development project. Understanding how research is to be conducted in order to generate value is of great help when trying to increase sales and as a result profits.