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It is interesting to observe different companies striving to reach their destinations. And above interest, this presents a great opportunity to assess other companies and their way of handling issues, thus benefiting from a chance to compare one’s company and strategies with another’s.
Every company is based on a philosophy that expresses the essence of it. Google is one of the companies that has succeeded in achieving great acknowledgement for its work, based on an initial well-established philosophy. Starting as a merely small idea between two students at Stanford University in the year 1998, Google is now a multinational corporation that specializes in Internet-related services and products.
Four key concepts that the team behind the Henkel name have defined in order to ensure a successful implementation of their new strategy. Their main goal at the moment and for the years to come is to become a global leader in brands and technologies. Henkel was founded in 1876. Since then, the company has occupied leading positions in the consumer and industrial businesses with brands such as Persil, Schwarzkopf and Loctite. With over 46.000 employees worldwide, the company is highly focused on achieving results in all departments, thus being categorized as one of the most aligned German-based companies in the world.
First, what is Google Analytics all about? The core activity of the site is that of monitoring how many visitors a website receives, by providing elaborate statistics. It also provides a great number of tools to choose from when customizing a website. Moreover, the platform can turn out to be even more valuable for those users who have display ads and want to know exactly how popular they are.
How can companies explain when things don`t go as expected? Their potential customers want to buy brands, not products. That is the reason why in order not to lose out on these people, a company has to articulate not what it does, but the reason why it exists.
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