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Social media benchmarking: how to engage your customers

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Sometimes it can be difficult to predict marketing performance and there are cases when expensive campaigns might not bring the desired results. Hence, marketing research and benchmarking represent important aspects that can help organizations not only measure their performance, but also find ways to predict and improve it.

Choosing the right map type to communicate information

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Representing information in a visual manner through the use of maps is one of the biggest subsection of data visualization types. From planning a trip, to measuring a company’s sales performance in different regions, maps allow a visual representation which communicates information quickly and adds a special dimension to the data.

How can you decide what to benchmark on?

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How can you decide what to benchmark on?

In the search for best practices in the industry, companies need to look after some key aspects that can lead them to achieving superior performance. The benchmarking methodological uniqueness refers to the identification of business processes that can lead an organization to a superior performance, followed by the analysis of the best practices behind that success.

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