Social Media in 2011

Written by Adelina Chelniciuc on September 16, 2011. Posted in Articles, Strategy

The latest Nielsen report provides some interesting data on how powerful is social media’s influence on consumer behavior both online and offline:

• In the U.S. social networks and blogs reached nearly 80% of the active U.S. Internet users and continue to grow;
• 48% of these consumers responded to a retailer’s offer posted on Twitter or Facebook;
• 53% of active adult social network follow a brand;
• 32% of  active adult social network follow a celebrity;
• 70% of active adult social networkers shop online;
• Most of the time spent online is on social networks and blogs;
• Men are more likely to visit LinkedIn and Wiki;
• Facebook is number one in the US;
• Almost 40%of social media users access the content from their mobile phone;

References:

Nielsen (2011), Social Media Report: Q3 2011

Photo source: State of the Media: The Social Media Report 2012 

Tags: Nielsen report, Report Analysis, Social Media performance