A great number of articles in the recent press publications discuss the idea of great sales managers. They all focus on listing tips, solutions and methods to use in order to become a successful sales manager. Being a sales manager implies having great responsibilities like making sure the team they lead is reaching the daily, weekly, monthly and yearly targets. Along with this responsibility, they have the moral obligation to coach and motivate every member of the team, as well as possessing the knowledge on ways to develop the business and execute successful sales strategies.
Independently organized by LinLead, Employer Brand Strategy (EBS) Summit, Asia 2012 will take place on 12-14 December, 2012 at The Renaissance Shanghai Pudong Hotel in China, as China and Asia’s one-of-a-kind independent conference.
A performance report becomes functional by using KPIs that illustrate the business context and by which action can be identified or labeled worth trying.
When choosing a KPI it should fulfill one of the following categories (Shevlin, 2007):
Econsultancy and SAS have released the Marketing Budgets 2011 Report, exploring the relative levels of planned marketing spending in 2011 and comparing various marketing channels, mediums and technologies. The study was based on a survey of more than 500 company and agency marketers, conducted during December 2010 and January 2011.
Continuing the review of Professor Tim Ambler’s book, Marketing and the Bottom Line, we now focus on a very interesting topic in the context of marketing performance measurement, in particular and performance measurement, in general, which is the process of performance assessment itself.