KPI of the Day – Marketing: # Compliments to complaints

Definition
Compares the number of compliments to the number of complaints received in during the measurement period.
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Compares the number of compliments to the number of complaints received in during the measurement period.
Measures the total loss in the case of a risk occurring, by factoring in the probability of the occurrence taking place.
Measures inventory obsolescence costs (cost of inventory when no longer deployable to the customer) as a percentage of total inventory. It indicates the effectiveness of the inventory management process.
Measures the percentage of the target market accounted for by the business, from the overall existing market.
Measures the percentage of customers satisfied with the way their complaints were solved, from overall customers that have made a complaint.