High performance rarely happens by chance. Someone has to build the systems, ask the difficult questions, and keep improving them long after the first results appear.
That has been a constant throughout Faisal Ba-Aqeel’s career. As the co-founder of Chartten, an AI-powered business support platform launched in 2025, he is applying more than 21 years of experience across procurement, operations, facilities management, and business transformation to solve a challenge he has repeatedly encountered throughout his career. The platform was born from his belief that while organizations already have access to powerful digital tools, routine operational work continues to consume valuable time because skills, technology adoption, and digital awareness vary across teams. By reducing administrative burdens and simplifying day-to-day business processes, Chartten is designed to help organizations focus on decisions that create real value.
Before co-founding Chartten, Faisal built and scaled procurement, operations, and facility management functions across industries including logistics, food, retail, and technology. Working with organizations such as FedEx, Supreme Foods, Al Romansiah, Delivery Hero, and Careem, he led complex projects in fast-growing environments where disciplined execution, data-driven decision-making, and continuous improvement were essential to delivering results.
What can leaders learn from someone who has built systems across industries, transformed business operations, and now channels those lessons into building an AI platform for modern organizations?
In this interview with Performance Magazine, Faisal reflects on the principles that have guided his career, the thinking behind Chartten, and the mindset required to build organizations that continue to perform as they grow.
Building something from nothing is rarely a straight line. How would you describe the mindset you bring into a role where the structure, the process, even the team, doesn’t exist yet?
A strong foundation comes from understanding the scope of work, knowing the purpose, estimating the required resources (tools, manpower, funds, technology, etc.), involving the right people, aligning stakeholders, consulting and benchmarking the market, and studying the obstacles and risks before execution begins. From there, execution is followed by continuous observation, regular updates to the involved team, and the application of continuous improvement.
You have developed procurement and facility functions from the ground up at more than one company. When you start a function with no existing structure, what do you set up first, and why does that piece come before everything else?
Gathering data (from there, I can see everything that is going on), then analyzing it, helps me make decisions in accordance with company policies and goals. As the widely recognized principle says, “You can’t manage what you can’t measure,” and, as W. Edwards Deming famously said, “In God we trust; all others must bring data.”
At Delivery Hero, you supported the expansion of dark stores, coffee shops, and cloud kitchens at the same time. How did you track performance across formats that differ so much from one another, and what numbers told you a location was on track?
Setting up SLAs (internal and external) based on internal clients’ (colleagues’) project deadlines. Once these boundaries are understood, I compare them with the tools I have, then hire the required manpower (qualified team members) who will lead the work and meet those deadlines on time. Then, I divide the tasks into SMART goals and start measuring them through all possible tools (MS Project, dashboards, and Power BI) to ensure we are on track.
Procurement and facility work often pulls in different directions, one chasing savings, the other chasing speed and reliability. How do you decide which one wins when a decision can’t satisfy both?
Completely agree, as one focuses on saving while the other focuses on spending to ensure business stability. My role is to understand the components and specifications in facilities, including the latest technologies to optimize the work, then secure and align such innovations in-house with a well-drafted contract. After that, I keep evaluating and monitoring performance and results while continuously improving wherever needed.
Your work has touched fresh chicken supply, dark store rollouts, and cloud kitchens, sectors with very different risk profiles. What changes in your approach to performance tracking when the product on the line is perishable versus when it isn’t?
Knowing the nature of the product and its challenges allows us to set up the right and well-agreed terms across all tiers (upstream and downstream). Then, putting in place a proper process (clear communication, real-time data sharing, buffer stock, strong relationships, technology, etc.) allows us to become more resilient from a business perspective. The nature of the product is certainly a challenge, but applying the above makes everything observable and keeps risks to the lowest possible level.
You moved from sales at FedEx into procurement and operations later in your career, a shift many professionals don’t make. What carried over from that early sales experience into how you manage supplier relationships and targets today?
The titles, techniques, and angles seem different, but believe me, sales and procurement are two sides of the same coin: value exchange. Sales taught me commitment, negotiation, contracts, relationships, numbers, and results, all to achieve business value through a win-win approach. Knowing sales absolutely helped me understand how procurement works and how both functions share the same value, allowing me to play my role properly while contributing to business success.
Digital transformation and Power BI tracking came up more than once in your background. Walk us through how a tracker actually gets used day to day. Who looks at it, how often, and what happens when the numbers slip?
Learning to use data and visualization has helped me lead the business, and I built Operations Trackers, Procurement Trackers, and others. I then shared those trackers with the involved parties (internal and external) to align and review them daily, weekly, or monthly (depending on data privacy and relevance), understand business performance, and stay on track to achieve targeted business levels. They also drive real-time decisions, accountability, and corrective actions before small gaps become major problems.
You’ve worked across SAP, Oracle, Microsoft Dynamics 365, and several analytics platforms. When a company already has legacy systems in place, how do you decide what to keep, what to replace, and how fast to move?
I start with a fit-gap analysis by mapping business processes against current ERP capabilities. I keep what supports the core business value and replace or remove what does not align with business needs (while considering costs, of course). The priority is to address the highest-impact areas first, followed by the lower-impact ones. I believe there is no perfect system that fits every business, but systems can be customized according to business needs.
KAIZEN workshops, process organization, automation projects: your background includes a fair share of internal restructuring. What signs tell you a department needs this kind of intervention before the problems become visible at the top?
When small issues interrupt time that should be spent on real priorities, it’s time to use tools such as Muda, Kanban, or Gemba to identify bottlenecks and unnecessary motion, find the root cause, and resolve it before it becomes a bigger issue. The goal is to stay on track with SLAs, policies, and KPIs while applying a continuous improvement methodology.
You’ve delivered projects in three months that other companies might plan for a year. What gets cut from the usual planning process to make that timeline possible, and what risks do you accept in exchange?
I focus on the strategic view, liquidity, and timelines, then accelerate the approval cycle and budget process. This includes combining and eliminating unnecessary steps, such as placing bulk orders for small, repetitive items or supplying new items before common ones, while predicting potential risks by understanding business needs. This approach makes us more resilient and able to closely monitor progress. The accepted risks include extra workload, additional audits, and rework for exceptions outside standard operating procedures (SOPs).
Across FedEx, Supreme Foods, Al Romansiah, Delivery Hero, and Careem, the industries shift but the pattern of building and fixing systems repeats. Looking back at that pattern, what do you think it says about how performance management should work in fast-moving companies versus established ones?
In fast-moving companies like Delivery Hero, performance management is daily: live dashboards, fast feedback, and leaders act as expeditors who fix systems on the go. In established firms like FedEx, Supreme Foods, or Al Romansiah, it is more structured, with quarterly reviews, SOP-driven KPIs, and stability as the priority. The pattern shows that both continuously improve systems, but fast-moving companies prioritize speed over policy, while established companies follow policy to ensure stable outcomes.
Looking at everything you’ve built across these industries, what do you hope the next chapter of your career adds to that story, and what kind of mark do you want to leave on the strategy and performance management space going forward?
To lead in a strategic role, eliminate the operational mistakes I have seen in previous companies as a priority, scale business potential across my network and the companies I have worked for, and drive integration that adds real value to society. The mark I want to leave is creating alignment, empowering people at all levels, sharing knowledge and experience, and driving innovation that integrates with society and creates lasting value.
Many companies end up in a failure state because people believe it is due to poorly formulated strategies, when in fact many already possess decent-to-good strategies, yet fail to move the needle beyond the predispositions, processes, and priorities that served their past incarnation.
For example, a company may shift its strategic focus, but its KPIs reward old behaviour; its leaders declare transformation, but its middle managers still receive rewards based on old targets; it adopts new technologies while utilizing processes established for non-existent markets.
These contradictions slowly and imperceptibly build up over time, forming a phenomenon known as strategy debt.
In many ways, it is the equivalent of technical debt in software: the price organizations pay for the impact of previous, now-obsolete strategic decisions, inherited assumptions, legacy priorities, and previously resolved choices that continue to exert influence on their present state.
However, unlike the clearly identifiable problems in operations, strategy debt can lie hidden for many years. It may even happen that a business might encounter strange misgivings when implementing its new strategy because the old one simply never left the room.
As markets evolve and accelerate, strategy debt has emerged as one of the most significant and unrecognized hurdles to progress and execution. While businesses are unlikely to fall at a single catastrophic misstep, many suffer over time as their ability to adapt declines, even while they continue to optimize for the realities of the past.
Think of it like a car that slowly accrues one too many fittings & components that grind against each other. Just one won’t cause a crash; one hundred, however, start to become a significant livelihood problem. This is eerily similar for businesses, too!
This reality can be unsettlingly mundane: the staff are so accustomed to the competing priorities, overlapping processes, interminable alignment meetings, and initiatives no one seems to question anymore that it feels completely normal within the business.
The business still moves; it just moves slowly, weighed down by sluggish decision-making and languid initiatives, to the point where its very livelihood is endangered.
This introduces decision debt.
Every strategic decision is associated with assumptions made when it was initiated. As markets speed up, this timeframe shortens and assumptions quickly become obsolete, continuing to impact new realities in unintended ways unless reconsidered.
This results not in immediate collapse but incremental strategic dragging, and by the time the organization recognizes the issue, the debt has already compounded tenfold.
How Organizations Build Strategy Debt Over Time
Organizations do not normally set out to build strategy debt; quite the opposite, in many cases. Companies often attempt to foster stability and predictability by adhering to established procedures and objectives.
Traditional business strategy was once based on stable conditions. 5-year plans, annual forecasts, hierarchical structures, and fixed performance systems seemed logical in periods when market shifts were predictable and gradual.
Now, the business environment is drastically different.
Consumer behaviour changes rapidly, technologies can reshape entire industries overnight, competitive advantages erode at unprecedented speed, pivots can introduce completely new competitors where there were few before, yet many businesses still operate under strategies built for a more gradual, incremental landscape.
This marks the first noticeable layer of strategy debt: outdated assumptions and conditions become permanently embedded in an organization’s structure.
A KPI implemented three years prior, for instance, might still dictate behaviour today, despite significant shifts in the company’s business model. Similarly, a customer profile crafted earlier in development may continue to inform research, product iteration, sales, and marketing efforts, even though it no longer reflects the ideal target audience.
These inherited strategic choices gradually become ingrained in an organization’s DNA, amplifying decision debt.
Decision debt is the accumulation of past choices whose context is no longer relevant. The decisions themselves may have been sound at the time, but the organizational process for evaluating or challenging them has not evolved, leaving them in place beyond their useful lifecycle.
This can explain why some organizations appear highly dynamic and engaged yet produce minimal tangible progress. They are not failing to execute the strategy; however, the strategy they are executing may be obsolete.
The irony is that, more often than not, a company’s success makes it particularly susceptible to strategy debt. When a strategy is proven to be effective, companies naturally build systems around it: processes are optimized and standardized, key metrics are deeply ingrained, silos are segmented as expected, and entire departments are built to replicate success.
The more successful a company has been historically, the harder it is to challenge its underlying assumptions, particularly when it tries to transform. The barrier is not just implementing a new strategy; it is dismantling the influence of the old one, which is a far more difficult challenge.
The Silent Costs of Strategy Debt
One of the biggest misconceptions about strategy debt is that it’s limited to long-term, strategic discussions.
In reality, it can quickly become an operational problem: employees feel overwhelmed by competing priorities; managers can’t translate strategic intent into concrete actions; departments are unknowingly at cross-purposes while pursuing the same goals.
The organization is busy, but progress is slow, and strategy debt creates friction across the business.
1) One common symptom is initiative overload.
Companies accumulate more and more projects, frameworks, priorities, and transformation programs without retiring old ones. In other words, new strategic directions are piled on top of existing ones instead of replacing them. Employees are forced to build tomorrow’s company while also keeping yesterday’s business alive.
The result is a chronic strategic gridlock that functions in an unbalanced state.
2) A second symptom is decision paralysis.
When assumptions are no longer retired, organizations find themselves constantly complicating decision-making.
Employees spend a great deal of time seeking consensus on strategy because each department operates on a different strategic foundation. Sales might focus on revenue growth, product teams on retention, operations on efficiency, and leadership on innovation. Nothing here is wrong per se, at face value.
However, we now run into the problem that the organization has never explicitly identified which goals are most important in today’s environment and which are not.
As a result, we sit in a state of simulated agreement.
Middle managers feel this pressure the most. They are caught between dynamic leadership expectations and immobile operational systems tied to outdated strategies, and it’s often their job to deliver organizational change while maintaining expectations built on old strategies. The cumulative result is employee burnout.
Now, to be clear, this doesn’t happen because employees don’t want to change, but because they’re trying to balance many competing strategic identities.
3) A third symptom is quite an insidious problem: reinvention work.
We find ourselves rebuilding old processes, decisions, initiatives, methodologies, techniques, and systems because the original intent isn’t well-documented. Employees leave, institutional memory fades, procedures become bogged down in a muck of paperwork, and the organization is forced to play archeologist to recall why this system exists in the first place.
A surprisingly significant part of operational inefficiency comes from this.
Meetings take longer; action plans now sprawl over several months instead of weeks; decision-making requires more scrutiny; teams avoid risky actions because the underlying strategy is unclear.
Now the organization loses another critical factor: decision velocity, and in today’s markets, slow adaptation is more dangerous than an imperfect decision. A flawed decision can be recovered with agility; an organization slowed by accumulated strategy debt can’t.
Warning Signs Of An Organization Optimized For Yesterday’s Market
Strategy debt usually doesn’t reveal itself through dramatic pronouncements; instead, it’s a subtle process that becomes normal over time.
A) A clear indicator is repeated strategic discussions that don’t result in definitive decisions.
Leadership meetings are consistently stuck with the same questions and topics each quarter. Discussions don’t lead to clarity; they just keep going because the organization is stuck between its past assumptions and current realities.
B) “Zombie projects” are another warning sign.
These are projects that aren’t truly abandoned, nor are they properly completed; what’s more, they seldom truly become formally canceled. They linger in organizational consciousness and continue to drain time and resources because no one wants to be the one to finally pull the plug finally.
Companies with heavy strategy debt almost invariably suffer from an abundance of such projects.
C) Strategic language bloat becomes commonplace.
As strategy becomes less concrete, words like “digital transformation“, “customer-centricity,” and “innovation acceleration” become ubiquitous while being progressively less aligned with real work.
The more vague the actual strategy becomes, the more words people use to fake alignment. Employees are usually aware of this long before management.
D) A heavy reliance on historical best practices is yet another indicator.
The organization insists on evaluating new business opportunities against the conditions that applied in the past. Leaders still measure new opportunities against the same customer profiles and old assumptions that were effective in the past.
Rather than adapting its strategy to the market, the organization unconsciously tries to fit the market into its strategy. This is often where growth grinds to a halt.
E) Cultural implications also apply to strategy debt.
Risk-averse cultures often persist despite the organization’s claims to foster innovation. Employees become hesitant to challenge old processes because they are directly linked to historical success. “It’s always been done this way” becomes more than a bad habit. It becomes an instinct for self-preservation.
This can happen within companies that still claim to be agile and adaptive. The organization outwardly embodies the concept of change but structurally resembles stagnation.
F) A truly dangerous portent is when the strategy planning process itself becomes a performance.
Employees attend workshops without any real expectation of meaningful change. Strategy is observed as a ritual rather than enacted as a plan.
At that stage, strategy debt is no longer just a drain on execution. It is an erosion of trust, and once employees no longer believe that strategic change is possible, the organization’s ability to adapt will collapse from within.
How Organizations Can Cut Down Strategy Debt Before It Strangles Growth
This doesn’t mean organizations should stop thinking about the long term.
The company still needs direction, priorities, planning, and strategic intent. However, modern strategy demands an approach different from the rigid strategic planning models most organizations have inherited from a bygone era. The best-run organizations treat strategy as an iterative concept rather than a perpetual one.
Instead of presuming the original strategy will hold true in the long term, they establish mechanisms to continually reassess assumptions and update priorities as the business environment evolves. In other words, they actively manage down strategy debt.
One method is to conduct regular “strategy debt audits“.
I) The purpose is to examine all the major strategic decisions taken in the previous twelve to twenty-four months and pose one seemingly obvious question: “If I were taking this decision today, would I still do so?“
Few organizations take time to re-examine old decisions, unless an immediate crisis necessitates their review. This is a mistake that many managers simply glide over.
II) Another essential aspect is the segregation of actual strategy and inherited inertia.
Companies must identify which activities, reports, KPIs, and operational models continue to support current objectives, rather than those that persist because no one ever bothered to examine them. This, however, demands knowledgeable & charismatic leadership.
Letting go of past objectives can be difficult because organizations tend to imbue past strategies with emotional significance (especially if they were once effective). It makes sense – organizations are made of people, and people are emotional beings first and foremost who look to latch onto security reasons before speculative efforts.
However, failing to replace outdated systems generally incurs higher future costs.
III) Organizations should also normalize “kill lists” for strategies.
Just as businesses create roadmaps for launching new ventures, they should create specific lists of priorities that they will actively stop pursuing. Strategic subtraction can be as important as strategic addition.
IV) Preserving context is another crucial improvement.
Most organizations simply don’t document decisions sufficiently. They record outputs, not insights. Their successors end up inheriting conclusions without understanding how they were reached.
Understanding why a decision was made can often be more important than understanding what the decision was. After all, circumstances will eventually change, and organizations must retain the ability to challenge past logic rather than mindlessly follow past decisions.
V) Finally, organizations must embrace adaptive strategy execution.
The most resilient businesses today are not those that perfectly predicted the distant future. They are those who can adjust rapidly without causing organizational confusion. This means creating operational and mental flexibility.
Modern strategy is less about rigidly defined plans and more about building organizations that learn constantly. After all, the biggest strategic risk in today’s environment is not making the wrong decision; it is optimizing for decisions that have long since become ineffective.
Final Thoughts
The biggest danger of strategy debt is that it is usually not created by error.
The majority of strategy debt originates from perfectly logical, even effective and successful, decisions made in the past. That is what makes them dangerous. Companies tend to become emotionally attached to the strategies that made them succeed.
However, business markets change far more quickly than organizational inertia. In time, past strengths will inevitably turn into present weaknesses.
The most adaptive companies will not be those that were the most foresightful; they will be the companies most willing to challenge outdated assumptions and priorities, and to re-evaluate decisions when they no longer serve the purpose.
This requires a shift in the company culture. It involves a transition away from a fixed, immutable conception of strategy towards a more fluid, iterative learning process. It requires acknowledging that every strategy decision has a life span. Some expire rapidly; others last much longer. None should be permanently exempted from reassessment. After all, strategy debt compounds silently.
Initially, this appears as minor operational disruptions, shifting priorities, or a decline in velocity. Ultimately, it can evolve into a more pervasive issue, one in which the company can no longer adapt as quickly as its environment demands.
In today’s environment, the ability to adapt is not just a strategy; it is strategy itself.
Bridging the gap between strategy and execution requires more than intent—it requires the right frameworks and capabilities. Enroll in the Certified Strategy and Business Planning Professional and Practitioner program by The KPI Institute to learn how to align strategy, planning, and performance for meaningful organizational results.
What separates a performance management system that drives real results from one that simply produces reports?
According to Ghazi Hael Alanazi, the answer lies in execution, accountability, and disciplined decision-making.
As the Administration Director of Northern Area Armed Forces Hospital in Saudi Arabia, Alanazi shares valuable insights on the future of performance management, the growing role of AI and sustainability, and why organizations must move beyond traditional KPI tracking toward systems that actively guide strategy and operational outcomes.
What key trends in organizational performance management have you observed emerging so far in 2026?
In 2026, performance management is shifting toward real strategy execution. Organizations are using real-time KPIs, clearer decision ownership, and AI-driven insights. There is also a stronger connection between performance, risk, and sustainability, making systems more practical and closely tied to actual business outcomes.
Which existing trends, topics, or aspects within performance management have lost their relevance or importance?
Traditional KPI reporting without action has lost relevance. Static annual plans, disconnected scorecards, and overengineered frameworks that fail to support decision-making are becoming obsolete. Focusing only on measurement without accountability, execution, and real business impact is no longer acceptable in today’s performance environment.
What does the corporate performance management system of the future look like?
The future system is fully integrated with strategy execution. It connects objectives, KPIs, initiatives, and risk within a unified framework. It operates on real-time data, supported by AI-driven insights and clear decision ownership. The focus is less on reporting and more on guiding decisions, enforcing accountability, and continuously improving performance.
What will be the major challenges in managing performance in the future, and how should organizations prepare?
The main challenge is maintaining discipline. Organizations often struggle to enforce accountability, align decisions, and sustain focus. Data overload is another growing issue. To prepare, organizations need strong governance, clear decision rights, simplified KPI structures, and leadership commitment to using performance systems as management tools.
How is technology impacting the way organizations conduct strategic planning and manage performance?
Technology is transforming performance management from periodic reporting into continuous monitoring. AI and analytics provide faster insights, while integrated platforms connect strategy, KPIs, and execution. Tools such as BI dashboards and AI copilots improve visibility, but their real value depends on how effectively organizations embed them into decision-making and governance processes.
How is sustainability impacting the way organizations conduct strategic planning and manage performance?
Organizations are integrating ESG factors into KPIs, risk management, and decision-making. This shift encourages a stronger focus on long-term value rather than short-term results. The challenge is ensuring sustainability becomes measurable and actionable, rather than remaining only a reporting requirement, while linking it directly to performance and accountability.
Practice
What should be improved in the use of strategy and performance management tools to make organizations more resilient to future crises?
Most tools need to become simpler and more connected. Organizations should reduce complexity, link KPIs directly to decisions, and integrate risk into performance systems. Flexibility is also essential, as systems must adapt quickly during disruptions. The focus should move from tracking performance to enabling fast, informed, and aligned decision-making.
While navigating challenging times, what would you consider a best practice in performance management?
The key practice is maintaining focus. Organizations should prioritize a limited number of critical KPIs, align leadership around them, and review performance frequently. Clear decision ownership is essential. During difficult periods, simplifying the system and enforcing accountability has greater impact than adding more metrics or complex frameworks.
How does benchmarking support the improvement of performance management and target-setting systems?
Benchmarking introduces external perspective into the system. It helps validate targets, identify performance gaps, and challenge internal assumptions. When applied effectively, it shifts discussions from opinion to evidence. Its real value emerges when organizations use benchmarking to drive decisions and continuous improvement.
Research
Which organizations would you recommend observing for their approach to performance management, and why?
Organizations such as Amazon, Microsoft, and Saudi Aramco are strong examples. They combine clear strategy, disciplined execution, and data-driven decision-making. What stands out is how leadership uses performance management to drive accountability and results at scale.
What aspects of performance management should be explored further through research?
More research is needed on how performance systems influence decisions and organizational behavior. The relationship between KPIs, incentives, and actual execution outcomes remains weak. In addition, the role of governance and decision rights in making performance systems effective requires deeper practical exploration.
What are the key competencies of a successful business leader or C-level executive?
A successful C-level executive must think systematically. They need strong decision-making skills under uncertainty, clear ownership of outcomes, and the ability to align the organization around priorities. Discipline in execution, governance awareness, and the ability to translate strategy into results are more critical than technical expertise.
What are the key competencies of a strategy and performance manager today?
They must be able to connect strategy to execution. Strong capabilities in KPI architecture, data interpretation, and performance analysis are essential. More importantly, they must enforce accountability, support decision-making, and understand how organizations operate to ensure performance systems function effectively in practice.
What are the recent achievements in generating value from performance management in your organization?
We shifted performance management from reporting to execution control. We redesigned KPIs to align with strategic objectives, introduced clearer ownership, and improved executive dashboards for decision-making. This increased visibility, reduced ambiguity, and helped leadership respond faster. The greatest value came from transforming performance management into an active management tool.
Technology reshaped work, communication, collaboration, and task automation, driving enhanced productivity and increased internal efficiency, as indicated in a 2022 overview of digital transformation in business. One of the results of digitization is the creation of workplace super apps. A 2023 Infopulse articlestates that the term “super app”was defined in 2010 by BlackBerry founder Mike Lazaridis as “a closed ecosystem of many apps.”The concept has since gained more prominence through Chinese super products like WeChat and Alipay.
The evolution from single-purpose to multipurpose applications introduced a versatile solution—the aforementioned workplace super app—that seamlessly integratesessential tools and features for both office-based and frontline employees. As highlighted by AgilityPortal in a 2023 article, organizations adopt super apps to enhance workplace productivity.
Practical application of workplace super apps
As highlighted in a 2023 article by Kyanon Digital, a super app can offer creative solutions that can be customized to fit multiple industries’ needs. This is apparent in the case of how Aruba Networks, a leading technology solutions provider, actively pursues innovation and creativity to enhance operations. During its 2022 annual conference, the company showcased its forward-thinking approach by seamlessly uniting both in-person and remote attendees, including employees from Aruba Networks and external participants. This remarkable achievement was made possible through their partnership with CXApp, a renowned provider of event and workplace management solutions. CXApp offered a versatile, all-in-one event management platform—a super app. This customized, multipurpose app had a host of useful features (see Figure 1).
Figure 1. Top features of CXApp’s event management platform | Source: adapted from CXApp, 2022
The indoor navigation feature ensures that in-person participants would not lose their way within the extensive event space. For virtual attendees, there was a virtual innovation zone designed to replicate the immersive 3D experience of the in-person version.
Also, an exclusive activity stream was available solely to attendees, providing a platform for content sharing. Participants were encouraged to provide instant feedback via surveys for each session, contributing to the continuous improvement of the event’s offerings.
Moreover, the gamification feature aimed to boost interactivity by offering participants the opportunity to win prizes. All of these features meant that each attendee enjoyed a personalized agenda, ensuring that their experience was catered to their unique interests.
Measuring the performance of workplace super apps
How can leaders determine if implementing a super app truly yields positive outcomes? By evaluating its performance using specific metrics.
As emphasized by Brightscout,key performance indicators (KPIs) are commonly employed to measure how well web and mobile applications perform. Since a super app includes multiple apps within it, KPIs can also be used to clearly quantify how well a workplace super app is performing and contributing to business goals.
Monitoring KPIs helps evaluate the company’s performance before and after implementing the workplace super app. For instance, tracking employee engagement indicates their involvement in daily tasks, and enhancing it through live chat, gamification, and the automated meeting scheduling features of the super app can speed up response times. Moreover, when the workplace super app operates efficiently, planned downtimes are reduced. This surplus time enhances the likelihood of projects meeting their deadlines and reduces the time taken to address business partners’ needs due to synchronized project progress. Consequently, with increased employee efficiency and performance facilitated by improved engagement through the super app, revenue generation experiences a significant boost.
Managing workplace super app risks
While workplace super apps provide various advantages within the business realm, they also entail certain risks. Multiple articles (Baskaran, Supraja, et al., 2023;Ota, Fernando Kaway Carvalho, et al., 2023;Vinit, Choudhary, 2023) suggest that one of the most prominent risks involves data security and privacy issues. To address these issues, organizations can implement adequate security measures, such as code obfuscation, encryption, and runtime application self-protection (RASP), with the help of an expert, as suggested by Guardsquare.
Before choosing to implement a workplace super app, business leaders should carefully consider its benefits and potential drawbacks. For organizations already utilizing a workplace super app, employing KPIs is recommended to accurately evaluate its performance.
Acquire the necessary tools, skills, and knowledge to effectively measure performance using KPIs by enrolling in The KPI Institute’s C-KPIs Professional Certificationprogram.
Accelerating a digital economy is no longer just an option but a must. The United Nations reported that digital technologies have reached 50% of the developing world’s population and helped transform societies. Meanwhile, the paper “The Role of the Digital Economy in Rebuilding and Maintaining Social Governance Mechanisms” suggests that digitization improves society at all levels, from the automation of businesses to new opportunities to human behavior and social relationships, especially interactions between governments and citizens.
Malaysia is not an exception. The COVID-19 pandemic forced traditional brick-and-mortar businesses to pivot online, and millions of Malaysians followed. This is evident in their shopping, entertainment, and education needs.
The digital economy has been identified as a key economic growth area (KEGA) in realizing the Shared Prosperity Vision 2030, a blueprint released in 2020 by the government. It reflects the aspiration of making Malaysia a country that develops sustainably while achieving equitable economic distribution and inclusive growth. According to the Shared Prosperity Vision 2030, Malaysia should have clear policies and raise awareness on enabling citizens to adapt to the future economy instead of leaving them as mere consumers. Hence, MyDIGITAL was launched.
MyDIGITAL is a national initiative that epitomizes the government’s aspirations to successfully transform Malaysia into a digitally-driven, high-income nation and a regional leader in the digital economy. MyDIGITAL’s three goals are to inspire decision-makers to become creators, users, and adopters of innovative business models; use human capital to flourish in the digital economy; and cultivate a consolidated ecosystem that empowers society to embrace the digital economy. To meet these objectives, six strategic thrusts have been identified:
Drive digital transformation in the public sector.This can be accomplished by leveraging digital technologies, data, and digital intelligence, improving public servants’ digital skill sets, and enhancing the quality of online services. By the end of the year, the goal is for all ministries and agencies to provide cashless payment options and 80 percent cloud storage across the government. In the short term, transforming the Administrative Modernization and Management Planning Unit (MAMPU) will fuel digitalization and adapt to emerging digital technologies.
Boost economic competitivenessby accelerating digital adoption, empowering digital management, and shaping emerging business models through digitalization. Businesses that embrace technology and build on the digital economy will generate value and thrive as the economy transforms. The goal is to have Malaysian industries be powered by innovative ideas and models. With economic growth led by local entrepreneurs, the focus will be on productivity and improving livelihoods. This will bring in new industry players, resulting in a more vibrant and innovative economy.
Establish enabling digital infrastructure to help individuals participate in the digital economy. Through a conducive digital environment provided by seamless and extensive digital connectivity, the government and businesses will be able to operate with ease and continuously innovate. Malaysia has made significant progress in improving the state and coverage of such key infrastructure. Broadband, data centers, and submarine cable landing stations are among the digital infrastructures targeted by this thrust. These infrastructures enable data generation, flow, exchange, consumption, and storage.
Build agile and competent digital talentto ensure that digitalization is successfully embedded across talent development, various levels of education, and the upskilling and reskilling of the existing workforce. The key challenge for Malaysians as job requirements change and new jobs surface is to acquire the necessary skills to remain relevant. To thrive in the evolving digital economy, current and future workforces should be well-equipped with digital skills.
Create an inclusive digital society to bridge the digital divide and ensure that everyone benefits from the digital economy. There are numerous government initiatives and programs in place to improve the well-being of society. However, a digital divide persists across income, strata, age, gender, and skill sets. To create a digitally responsible society, ethical behavior in the use of digital technology will be prioritized. This will be expressed through the improvement of safety and ethics in digital activities and transactions and through cybersecurity. For instance, companies can leverage existing initiatives, such as the Information Security Governance, Risk & Compliance Health Check Assessment.
Establish a trusted, secure, and ethical digital environment that allows businesses and society to fully reap the benefits of digital services without jeopardizing safety, data security, privacy, dependability, or ethical standards. The development of a holistic ecosystem is required, and this may involve a regulatory framework and cyber security capabilities to prevent threats or breaches that can disrupt the digital economy.
Twenty-two strategies, 48 national initiatives, and 28 sectoral initiatives support these strategic thrusts. Phase 1 began in 2021 and will last until 2022, when the foundation for digital adoption will be strengthened. In Phase 2 (2023-2025), inclusive digital transformation will be prioritized, and Phase 3 (from 2026 to 2030) will position Malaysia as a regional leader in digital content and cyber security.
MyDIGITAL’s mission is to ensure that all Malaysians benefit from the opportunities of the digital revolution. To realize this, active participation from strong partnerships and between all stakeholders are necessary. With MyDIGITAL’s implementation, the rakyat’s standard of living and well-being are expected to improve, businesses will be able to optimize resources and expand their operations and market, and the government will be able to provide more efficient and effective services.
