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Nowadays, when you build or redesign a website for your business, be it a startup or a large corporation, you seldom have in mind just the presentation part of it.
There is a lot to consider when creating a website, from the uniqueness of the design to its feel and functionality.
We are living in a digitized world, with technology being omnipresent in everyone’s lives. This presence enables marketing specialists to do great things for their brands, with the added bonus of empowering consumers. This power can lead to enhanced effects or to quick failures for marketing campaigns, depending on whether you have the appropriate consumer approach.