The contrast between offline and online marketing campaigns
Due to the Digital Revolution and the constant improvement of Information Technology, marketing specialists have powerful means for reaching, observing, and convincing consumers of the value of their products and services. This leads to less expensive marketing actions with high performance, and easier to measure results, all in a shorter time-frame. But, unfortunately for marketing specialists, the world is not prepared for a full online-approach. Therefore, traditional marketing is still playing an important role in brands awareness and consumers’ buying decisions.
With the era of technology and automation, each year brings up new challenges, for both individuals and business entities. Nowadays, adapting to the continuous progress and generating value represent both the greatest challenges experienced by business developer and two main success levers. User experience has grown into becoming an imperative aspect that you will want to integrate in your online strategy, in order to increase the number of website visitors, to engage them to your website and, why not, to turn potential clients into loyal ones.
Neil Patel, one of the most prominent entrepreneurs in the digital world, co-founded successful ventures like Crazy Egg, Hello Bar, and KISSmetrics, and supported companies like Amazon, NBC, GM, HP and Viacom to grow their revenue. Although he modestly introduces himself as an internet entrepreneur who loves helping out other entrepreneurs, he is recognized by The Wall Street Journal as a top influencer on the web, counted among the top 10 online marketers by Forbes, and awarded a Congressional Recognition from the United States House of Representatives.
In the digital world, the need to better understand marketing actions has generated the apparition of a new concept: analytics. One year after Forbes proclaimed 2014 the year of the analytics, the importance of the discipline has not dropped one bit: with the ever increasing role of the digital element in our lives, marketers continue to require insights into what the impact of their campaigns is, how users respond to marketing messages, or how often websites are visited, and so on.