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Posts Tagged ‘Case Study’

Employee Engagement at Western Union Malaysia – A case study


Employee Engagement at Western Union Malaysia

Starting with 2002, Malaysia has taken important steps in recognizing the importance of knowledge, by launching a Knowledge Based Economy Master Plan directed towards transforming Malaysia in a knowledge based economy. One of the most important aspects considered in the plan was the increased importance that had to be showed to productivity and innovation, supported by effective management of both tangible but also intangible resources, such as human capital and knowledge (Husin et al, 2009).

Performance Management case study: Ford Pinto – business ethics and performance measurement


Ford Pinto Performance Management Performance Architect update 17/2010


Ford Motor Company


In late 1960s, Ford was facing increasing competition from domestic carmakers and Japanese imports.


In June 1967 Ford started planning a new model that would outdo the competition. Lee Iaccoca, Vice-President and head of production at the time championed the project that was meant to deliver what was nicknamed “Lee’s car”. lee formulated a set of performance indicators with specific targets to define the parameters of the new product: “The Pinto was not to weigh an ounce over 2,000 pounds and not cost a cent over $2,000” (Dowie, 1977).


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