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According to surveys done in Western Europe, the quality of leads is one of the main problems of marketing. Generating, measuring and acting upon leads is done through a business process known as “lead management”.
One of the greatest facets of my job at Yellowfin is the opportunity to continually scan the industry and see new innovations develop. Each year, we see many technological advancements and products come to market that influence the way we consume data and enhance the way we work with analytics.
At the end of 2018, the Performance Magazine editorial team interviewed Glen Rabie, CEO at Yellowfin, Australia. His thoughts and views on Business Intelligence (BI) Performance are presented in detail below.
I think the most successful organizations are those that are transparent, where there is a global understanding of the strategy and the KPIs required to achieve success.
From the dawn of time, humans have told stories. Why? Because they are easily relatable. Stories help us easily understand complex situations in engaging ways. So how good is your business at communicating its story? And how are you communicating your performance management story?
February of 2017 marked the release of a year-long expected report, the Magic Quadrant for Business Intelligence and Analytics Platforms published by Gartner.
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