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The starting point of a communication plan should be the company’s vision and objectives. We must ask ourselves why are we launching a communication plan and what do we expect to achieve as a result.
Located at a point of convergence of three continents, Africa, Asia and Europe, the Arab Republic of Egypt, has experienced a consistent economic growth since the early 1990s, such growth was temporarily interrupted during the 2011-2012 Egyptian Spring Revolution, but soon recovered during the following fiscal years, reaching momentum during the fiscal year 2017-2018, […]
According to a poll conducted by The KPI Institute on LinkedIn, Selecting Key Performance Indicators (KPIs) has been highlighted as the most difficult aspect in deploying KPIs, with more than 50% of respondents choosing this option when asked: “What is the most challenging aspect in working with KPIs?”.
Placed at number #41 in the Forbes ranking of The World’s Most Valuable Brands, there is no doubt that Zara came a long way from when it was founded in 1974, becoming one of the world’s best known fashion brands and the flagship brand of the £2.5 billion holding group Inditex.
In 2020, the Performance Magazine editorial team interviewed Zsuzsa Ilyés-Fekete, Lead Architectural Designer at Radius B+S, Hungary. Her thoughts and views on designing workplaces that are conducive to higher performance are presented below.
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