Get the opportunity to grow your influence by giving your products or services prime exposure with Performance Magazine.

If you are interested in advertising with Performance Magazine, leave your address below or contact us at: [email protected].

Advertise with us

eurobrand 2010: LVMH Group, Nokia and Vodafone, Europe’s top valuable brand corporations

FacebooktwitterlinkedinFacebooktwitterlinkedin

Europe's top valuable brand corporations

The European Brand Institute, Europe’s leading research institute for intangible assets, based in Vienna, Austria, has released the 2010 results for its annual brand valuation study, ‘eurobrand’. The study provides a ranking of Europe’s most valuable brands, both individual and brand corporations, as well as detailed brand analyses from country and industry perspectives. More than 3.000 brand corporations in 24 countries and 16 industries are examined (European Brand Institute, 2010a).

Below are top 5 valuable single brands.

The most valuable 5 brand corporations are:

Europe's top valuable brand corporations

Source: European Brand Institute (2010c)

According to Gerhard Hrebicek, Director of the European Brand Institute, the highest growths in brand values were registered in Pharma, Health and Biotech Industries (i.e. GlaxoSmithKline, Sanofi Aventis and Novartis). The highest decreases in brand values, as affected by the economic recession, were in IT and financial services (RBS, UniCredit and Deutsche Bank) (European Brand Institute 2010a).

References

  • European Brand Institute (2010a), eurobrand 2010 Press release, Vienna.
  • European Brand Institute (2010b), Brand Ranking – Single Brands, Vienna.
  • European Brand Institute (2010c), Brand Ranking – Brand Corporations, Vienna.

Note

To access the documents above and more information on eurobrand 2010, visit  http://www.eurobrand.cc and register for the eurobrand2010 PRESS KIT.

Optus Social Media Index Report – An insight in the Australian small and medium business sector
Measuring the ease of doing business around the world
free

Tags: , , , ,

THE KPI INSTITUTE

The KPI Institute’s 2024 Agenda is now available! |  The latest updates from The KPI Institute |  Thriving testimonials from our clients |