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  • The Balanced Scorecard of Philips

    The Balanced Scorecard of Philips

    A recent study suggests that more than half of the Fortune 1000 companies still use the Balanced Scorecard, after over 20 years since it was brought into existence by researchers David Kaplan and Robert Norton.Read More »

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> Organisational Performance

  • The journey to building real customer experiences

    The journey to building real customer experiences

        Customer experience does not only represent individual transactions with an organization focused on key points or during critical moments, but it is also the entire journey a customer goes through with a company, which results in a feeling …Read More »

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