Vodafone, a world leading mobile telecommunications company, provides a wide range of communication services: voice calls, SMS text messaging, MMS picture and video messaging, internet access and other data services. Vodafone believes that corporate responsibility (CR) issues are most effectively managed as part of core business processes and therefore, it is managed within the Group’s mainstream management systems and responsibility allocated to operational line managers.
The European Brand Institute, Europe’s leading research institute for intangible assets, based in Vienna, Austria, has released the 2010 results for its annual brand valuation study, ‘eurobrand’. The study provides a ranking of Europe’s most valuable brands, both individual and brand corporations, as well as detailed brand analyses from country and industry perspectives. More than 3.000 brand corporations in 24 countries and 16 industries are examined (European Brand Institute, 2010a).