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This article is trying to answer the most common questions that pop up in a researcher’s mind, when trying to establish what scale to use in a marketing, or business, research: “Are there any differences in calculations when different scales are used?”, “Which advantages best suit a particular need?”, “Which is the best option for an unipolar or bipolar variable?”.
NIKE is the world’s leading footwear, apparel and equipment company, and, as part of their vision, they share a great commitment to inspiring athletes to reach their full potential.
Sustainability has been embraced at NIKE over the past 15 years, being a key driver for their competitiveness on the market. This is why sustainability standards are considered one of their key performance drivers.
More and more people are now taking healthy living to a whole new level, by fully understanding the importance of nutrition and acting accordingly. Monitoring one’s daily diet is no longer regarded as a matter of losing weight, or as exhaustively attached to the fashion industry. It is, on the contrary, understood for its real value, as a means of control and awareness.
Among the individual levels evaluations that take place within organizations, the most frequent ones, after employee satisfaction, you have employee engagement reviews. Even if engagement is first of all dictated by one’s intrinsic motivation, organizations can also contribute to its development and maintain it within a desired range by building a corporate culture based on engagement.
“The key to selecting measures and indicators is asking thoughtful questions about how important accomplishments can be measured in an understandable manner with data that can be collected using a reasonable amount of resources.” ( The Office of Planning and Institutional Assessment)
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