Employees develop engagement towards their employers, companies and implicitly towards businesses, through commitment to the major organizational requirements and core values. In order to highlight the employees’ evolution within an organization through commitment, a commitment curve was designed. The curve displays the stages through which each person that joins the company should pass in order to subsequently become an engaged employee.
This article is trying to answer the most common questions that pop up in a researcher’s mind, when trying to establish what scale to use in a marketing, or business, research: “Are there any differences in calculations when different scales are used?”, “Which advantages best suit a particular need?”, “Which is the best option for an unipolar or bipolar variable?”.
NIKE is the world’s leading footwear, apparel and equipment company, and, as part of their vision, they share a great commitment to inspiring athletes to reach their full potential.
Sustainability has been embraced at NIKE over the past 15 years, being a key driver for their competitiveness on the market. This is why sustainability standards are considered one of their key performance drivers.
More and more people are now taking healthy living to a whole new level, by fully understanding the importance of nutrition and acting accordingly. Monitoring one’s daily diet is no longer regarded as a matter of losing weight, or as exhaustively attached to the fashion industry. It is, on the contrary, understood for its real value, as a means of control and awareness.
Among the individual levels evaluations that take place within organizations, the most frequent ones, after employee satisfaction, you have employee engagement reviews. Even if engagement is first of all dictated by one’s intrinsic motivation, organizations can also contribute to its development and maintain it within a desired range by building a corporate culture based on engagement.
