KPI of the Day – Marketing: $ Customer acquisition costs
Definition
Measures how much it costs, on average, to acquire a new customer.
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Measures how much it costs, on average, to acquire a new customer.
Measures the rate at which target customers recognize and recall the brand.
The answer depends on who you ask. For most IT and business intelligence people, a KPI is simply a number representing performance for a specific process, domain, or subject.
Measures the number of completed units realized per hour of work. A man-hour is the amount of work done by one person in one hour.
Measures the average number of days it takes companies to collect their payment.