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Although widely unacknowledged, as declared by the United Nations, 2010 was the international year of biodiversity. It was meant to raise awareness in the fragile state of many species of plants and animals around the world and mobilize in safeguarding biodiversity.
Recently, the Institute for Economics and Peace published the latest report on the Global Peace Index (GPI). The GPI is a measure of global peacefulness which reflects the influence from domestic and international conflict, safety and security issues in society.
Continuing the review of Professor Tim Ambler’s book, Marketing and the Bottom Line, we now focus on a very interesting topic in the context of marketing performance measurement, in particular and performance measurement, in general, which is the process of performance assessment itself.
The recently launched report, State of Green Business 2011 (Makover et al., 2011), at its fourth annual edition, aims to measure the impact of the emerging green economy, highlighting the main trends for 2011 regarding corporate sustainability efforts.
Professor Tim Ambler from the London Business School is one of the leading authorities in marketing performance measurement and investigating the impact of marketing on finance. In his 2003 book, ‘Marketing and the Bottom Line’, he explores aspects such as marketing metrics, performance of the marketing mix, innovation performance and brand equity.
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