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Book review: Marketing and the Bottom Line by Professor Tim Ambler – Part 1 of 2

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Marketing and the Bottom Line

Professor Tim Ambler from the London Business School is one of the leading authorities in marketing performance measurement and investigating the impact of marketing on finance. In his 2003 book, ‘Marketing and the Bottom Line’, he explores aspects such as marketing metrics, performance of the marketing mix, innovation performance and brand equity.

Strategy Communication and Risk Management as enablers of organizational success – Insights from Dr. Robert Kaplan

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A recent interview conducted by Bruno Aziza, Director – Worldwide Strategy Lead – Business Intelligence at Microsoft with Dr. Robert Kaplan “Baker Foundation Professor” at Harvard Business School, co-creator of the Balanced Scorecard concept, reveals several interesting insights on the key enablers of strategy execution and organizational success.

Media metrics: 2010 U.S. Digital Year in Review

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Media metrics: 2010 U.S. Digital Year in Review

comScore, one of the leading companies offering comprehensive digital marketing intelligence and measurement services, has released this month the 2010 U.S. Digital Year in Review, presenting the key digital media trends of the year 2010, as well as their possible implications for the year 2011. The research focuses on areas such as e-commerce, social networking, online marketing, video and mobile markets, highlighting aspects such as media consumption behavior, consumer trends in digital media, new and emerging digital technologies.

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